After some thought, I realized the obstacles of all sales are always one of the five-points Zig Ziglar (expert and author on sales and how to sell well) intelligently makes: 1. No Need. 2. […]
Many billboard business owners rely on contractors to work on their structures and feel the responsibility for working safely rest solely with them, I would caution the business owner about taking this approach. In many ways an owner can be found responsible under OSHA’s multi-employer workplace definition and suffer penalties and fines along with their contractor. […]
Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. […]
Link Media spent $136 million on acquisitions during the third quarter of 2018, including Waitt Outdoor ($82 million), Key Outdoor ($38 million) and Tammy Lynn Outdoor ($17 million). Expect to see more. […]
Join hosts Corey Moss, Kym Frank and guest host Kasie Grant as they welcome: Dylan Mabin – Senior Vice President at Geopath; Ryan Kinskey – Co-Founder at Intermx; Andrea Messimer – Director of New Business Development and Marketing at Circle Graphics; Brent Bill Board Baer – Publisher at OOH Today. […]
The two companies have integrated Samsung’s System on Chip Display solutions, including the Magicinfo software platform for large digital signage network management, with Qmatic’s suite of solutions. The Samsung Professional display line-up is also now available through Qmatic’s global network of subsidiaries and resellers. […]
Baked goods brand Bauducco Foods merged social influencers with out-of-home (OOH) elements for its holiday campaign. The effort tapped into Outfront Media's Social Influencers program. As part of the push, Bauducco took over the Cube, a 4,000-square-foot full-motion display in New York City's Times Square. […]
Whoever wrote this press release made sure it is absolutely unclear what the partnership is about. Amid the corporate mumbo jumbo, it says: "Once implemented, the digital signage solutions will be used to display targeted advertisements in locations with a high volume of customer traffic. […]
The CEO of French outdoor advertising company JCDecaux, which runs London’s bus-shelter advertising and makes 10 per cent of its sales in Britain, called the situation “obviously very serious.” “Today’s events reinforce the uncertainties in the market,” Jean-Charles Decaux told Reuters in an interview on the sidelines of an industry conference in Barcelona. […]
March 26-29, 2019, Las Vegas Convention Center Early Bird Deadline ends 2/15/2019. […]
Beth Warren comes out of the agency world, so she approaches signage in retail from a different perspective and set of learned experiences and observations. We go fairly deep in our chat into what experience actually means – and what genuinely works in retail, versus some of the trickery and gadgets that get touted as delivering “engagement. […]
The 2019 edition of Integrated Systems Europe is set to be the largest in the show’s history, with more exhibitors, more floor space, more visitors and more events than ever before. ISE 2019 takes place at the RAI Amsterdam from Tuesday 5 to Friday 8 February 2019, preceded by conferences and the Opening Address on Monday 4 February. […]
JCDecaux's German subsidiary Wall GmbH has won both contracts put out for tender by the Berlin Transport Authority (BVG). The first contract includes the exclusive advertising rights for 6,200 2m2 advertising panels on over 4,600 bus and tram shelters in the German capital. The second contract covers the cleaning and maintenance of the shelters. […]
Your advertisers can win their piece of this pie with holiday digital billboard ads. We’ve pulled together some tips and ideas to share with them. […]
This matters if you do projects that involve some kind of gestures, pattern detection or motion-tracking (which someone may tell me are all the same thing … whatever). RealSense is what a lot of developers use now Microsoft no longer makes and sells its Kinect camera/sensors. […]