Already, at least 20% of all digital signage users are in the QSR sector. Below is a breakdown of how investing in digital signage will benefit your business. Time is money. […]
It’s quite difficult. Mastering the art of meticulous discovery is no small feat. Active listening and understanding are invaluable skills. […]
The arrangement will see IDOOH provide on-the-go video entertainment in taxis and ride sharing vehicles across four countries: Indonesia, Malaysia, the Philippines and Vietnam. […]
Omnicom research shows that when OOH is incorporated into the media mix, the effectiveness of digital search increases by more than 40 percent. OOH also delivers the highest ROI of any media format, with a $5.97 return for every $1.00 spent. Here are four ways retailers can leverage OOH and digital OOH to improve customer engagement, consideration and sales. […]
OOH - The M&A in this sector right now is bonkers, think Global taking out Primesight, Outdoor Plus & Exterion. Like TV, OOH is an area that resonates really well with both consumers and advertisers and the opportunity to extract even further value via the application of tech & data is exciting to many. […]
Brendon Cook, oOh! media's CEO, says executive overlap created after this year’s $570m Adshel takeover had unfortunately resulted in a number of senior executives leaving the business. He says the company's long-term strategy will now be directed by a new executive leadership team and a senior leadership team. […]
As digital signage becomes more sophisticated and affordable, and with 4K being the next generation of quality for high-definition video, it’s no surprise that digital signage is one of the leading Pro A/V industries in 4K adoption. For restaurants, as in other digital signage applications, this means the future is 4K. […]
We are considered a non-traditional (place-based) format. Our meetings tend to be with OOH Buying services, strategy and digital agency groups. We typically draw our revenue from both traditional OOH and “out of the box” budgets. […]
The DSE Advisory Board serves as the consulting arm of DSE, providing insight and guidance for the show to ensure it maintains the correct focus in this ever-changing industry. The Advisory Board consists of industry professionals, covering nearly every corner of industry, ranging from retailers and restaurants to digital out-of-home network operators and content providers. […]
1. Now’s a good time to sell if you’ve been having thoughts about liquidity. Lamar said last week it wants to pay 10 times forward EBIDTA for assets it buys. […]
As an accredited technical partner, voodooh have delivered multiple successful campaigns and will continue to deliver dynamic content and intelligent systems. They are trialling VIOOH’s Creative Development Kit (CDK), which is currently in beta testing. This is part of the VIOOH full stack platform which includes automation, programmatic and traditional buying models. […]
Enlighten's screens are installed in over 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. The company's technology is intended to increase revenue and awareness and keep customers engaged. […]
Here are some of the top proof points, but be sure to review the entire presentation to help make the case for OOH with auto dealers in your local markets. The more miles a consumer drives, the more likely they are to notice OOH ads. These are the best target consumers for the automotive category because they tend to be younger and more affluent. […]
Based on this rapidly changing environment, brands and agencies recognize that outdoor advertising is always on a steady upswing as one of the fastest growing media formats out there. It is continuously evolving and growing to show clients that out-of-home advertising is better than other forms of marketing. […]
Whenever you find a new way to reach out to your clients through digital signage content, you've got to stay patient and analyze the delivered results. Try out a few ways of dynamic interactions with your clients, having a chance to run different digital content on displays allows you to experiment as much as you want. However, all of this is pretty pointless without a proper in-depth research. […]