OAAA and its members have been focused this year on the launch of Get Out of Home, a multi-faceted industry ad campaign that celebrates the power and effectiveness of the OOH medium. Working with agency of record, Publicis, the campaign launched in late September to coincide with New York Advertising Week. […]
JCDecaux Transport has been voted No. 1 Out-of-Home (OOH) Media of the Year in 2018 in Marketing Magazine's annual Media Benchmarking Survey. With an aim to discover the media preference of Hong Kong's top marketers, the survey participants comprised of advertising decision makers as well as top agency professionals. […]
Digital's share of total global OOH adspend is expected to rise to 37.3% -- or $14.6bn -- this year, up from 34.8% in 2017, 32.4% in 2016 and 22.7% in 2012. The rapid growth of DOOH is driven in part by the higher cost-per-thousand (CPM) the format commands, but also the rising penetration of digital panels and the opportunity to combine data-driven targeting with powerful, dynamic creative. […]
Key Executives For IHeartMedia, Inc.: Mr. Robert W. Pittman, Chairman & CEO; Age: 64 Total Annual Compensation: $13.4M. […]
Here is an ultimate checklist that you can use as a cheat sheet while setting up your retail store digital signage. Study Your Audience. Before you start setting up your digital signage in the retail business, you have to know who’s going to interact with them. […]
Whenever we hear chief executives, gurus, or – God forbid – influencers making a grandiose claim, we should ask ourselves: how much money will this person or company make by popularising this idea? In this video, Gary Vee says that he invests in Facebook and Twitter. So can we be surprised that he advocates that everyone move all media spend there? […]
Global spending on digital out-of-home advertising (DOOH) is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market, according to a new WARC report. […]
A video does not need sound to effectively grasp attention. In fact, the absence of sound can make a campaign video more effective, as it presents opportunity for many other techniques that could not be used otherwise. This article will lay out the best techniques to soundless video advertising campaigns and why they are effective. […]
The move has prompted negative reactions from Outsmart, the outdoor advertising marketing body, the IPA, the Advertising Association, and ISBA. Justin Cochrane, the chair of Outsmart who is also UK chief executive of Clear Channel, warned the move would hit TfL's advertising estate by between £25m and £35m. "This is a missed opportunity by the Mayor. […]
Khan announced today the ban would come into force in February, following a public consultation launched in May. […]
Ayuda, the leading business software provider for out-of-home (OOH) advertisers, has been ranked among both Deloitte’s Fast50 in Canada and Fast500 in North America for 2018. With 647% revenue growth since 2014, Ayuda is the only company in the out-of-home advertising technology space to be recognized on either list. […]
Billups Lands 2 Top OOH Professionals from Kinetic and MacDonald Media. Jaime Byrdak, HIRED, Managing Director, Billups,Chicago. Previous- -Kinetic Worldwide, Group Director, Chicago, 12+years. […]
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Digital billboard maker Daktronics reported increased revenues and profits in the second quarter of fiscal 2019 (3 mos ended October 27, 2018). Here are the results of the earnings release and earnings call transcript. Revenues increased 2.4% to $173 million during 2Q fiscal 2019 (3 months ended October 27, 2018). […]
Spend on digital out of home advertising is expected to grow 10.1 per cent each year between 2018 and 2021. This will account for the entirety of growth in the out of home (OOH) market as spend on traditional sites begins to decline from next year. […]