Cannabis dispensaries face a list of unique challenges that other retail businesses simply don't have to address. First and foremost, there is a fundamental lack of knowledge about products and accessories because they haven't been a part of mainstream markets. This can make it difficult for customers to commit to a purchase. […]
A federal appeals court ruled in favor of New York City in a long-running First Amendment battle. Mogul Media (Mohammad Malik) and other plaintiffs sued New York City in federal court, arguing zoning discrimination because outdoor ads are allowed at Citi Field ballpark but prohibited elsewhere in Queens. A year ago, US District Court Judge Paul A. […]
Digital signage offers colleges numerous amazing solutions to improve the learning experience for students. Digital signage can bring a positive impact to campuses and resolve many learning issues. We have collected 7 great digital signage projects in colleges to get inspired by. […]
Clear Channel Airports’ new partnership with SAN rounds out CCO’s significant advertising presence in the San Diego metropolitan area. In May, CCO announced it won a long-term contract with the San Diego Metropolitan Transit System (MTS). […]
The agreement includes the addition of various interior and exterior advertising faces to the Branded Cities inventory. In the first half of 2019, the portfolio will be expanded with the addition of 40 digital directory ad faces as well as large format digital spectaculars. […]
In markets like India where media ownership is highly fragmented, do you think the operators will see value in investing in DOOH solutions for the long-term? The value of DOOH is universal. Wherever you are, the heightened visual appeal and dynamic nature of the medium make it a clear choice over static OOH. […]
The DSF’s Geri Wolff Scholarship is designed to raise the awareness of digital signage as a career choice among qualified young women who are committed to a professional career in computer sciences and related technology, business and digital design fields. […]
With the launch of ROOH, Posterscope India has collated and brought together more than 60,000 digital OOH screens on a single platform. […]
oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. […]
The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. […]
Mobile users who scan the "Ariana Grande: Dangerous Woman Diaries" billboards with a smartphone get access to digital content such as wallpapers for their phone. Fans need to open the dangerouswomandiaries.com website with a mobile web browser to see the locations of the billboards on an interactive map. […]
Prior to 2016, New York City subway ads had been the home of questionable plastic surgery providers and supplement companies offering quick fixes, but in 2018, a variety of beauty and wellness brands have taken to the channel. […]
QMS and US private equity fund Oaktree Capital are merging their New Zealand operations, QMS New Zealand and MediaWorks. The merger brings together QMS' outdoor advertising capabilities, with MediaWorks television, radio and web properties, including Three (formerly TV3), Newshub, and radio stations like Mai, The Edge, George, The Rock and More FM. […]
With high street retail suffering like never before, AV is in the frontline of the battle against online, austerity and Brexit. Rob Lane investigates. […]
The new signage, built at Ambience Mall, located in the capital city, utilizes a whopping 63 units of 55-inch OLED display. Standing 8 meters tall, the signs are installed in a ring so that they can be observed at any angle, the company said. The displays will show off various advertisements, including those of LG Electronics' premium appliances, the LG Signature. […]