The research and analysis firm Yole Group has posted an interesting and deep insights about the overall prospects for the microLED display industry in ... […]
The campaign is planned by OMD and PML, with creative from Publicis, unfolding across prominent Dublin shopping destinations including Dundrum, Swords Pavilions, and Ilac Shopping Centres. Encompassing a mix of classic and digital formats including mall digital, DXScreens and vinyl wrapped surfaces, the campaign is captivating shoppers at every touchpoint. […]
Revenue declined, but Daktronics was profitable during the 3rd quarter of fiscal 2024 (3 months ended January 27, 2024). Here are the results of the Daktronics 3Q FY 24 earnings release, Daktronics 3Q 24 earnings deck and investor call. […]
Noida International Airport (NIA) has granted Laqshya Media Group the exclusive advertising contract. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats. […]
Lisa & Dan Nausley. One of our most famous tools for clarifying the emotional impact of those costs is known as the Pain Funnel. It’s a powerful series of questions that is designed to allow the prospect to self-discover not just what is happening but why it is happening and most importantly, how does that issue affect the bottom line. […]
In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Lamar also has a seat on the Vistar Media board. In addition to investment returns, Lamar generated $12 million in ad revenue in 2023 by connecting to the Vistar Media platform. […]
Check out one of the day's highlights from Judita Jersovaite, Global Head of DOOH Solutions at GroupM. In her session, "Omnichannel: Claiming the Lion's Share," she shared her agency's perspective on integrating #OOH in client buys in her talk. It's definitely worth a watch. […]
Guest Post: Julián Arcila, Product Marketing Manager, Arrow Electronics. […]
The campaign delivered winning results for increased sales and growth in brand association including a three-point growth in salience and a 17 per cent increase in brand power. Additionally, the campaign led to a 13 per cent increase in consumption year-on-year, and an 18 per cent boost in revenue during key winter months. […]
The Grand Prix winner was chosen from 20 campaigns— all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 135 campaigns were submitted for judging in 2023. “UberEATS took home the grand prix prize for 2023 because of its iconic branding! […]
From online to in-store: how can the success of retail media be replicated? Find out more in this panel discussion from DSS ISE 2024 with Florian Rotberg from invidis, Jan Reiners from OoH platform market leader Broadsign, and Iman Nahvi from analytics specialist Advertima. How can the success of online retail media be transferred to in-store retail media? […]
by Daniel Brown — Editor, Networld Media Group. When choosing your digital signage, the sheer volume of hardware options can be overwhelming. The variety of LED or projection displays, combined with the variety of player options (system on a chip and cloud-based or media players?) can make it hard to select the right digital signage hardware for your job. […]
Paul Wright, CEO, SignValue. Eminent domain, the power of the government to take private property for public use, can be a formidable force, particularly for billboard owners. When that condemnation letter arrives, it’s not just a piece of paper; it’s a harbinger of potential disruption to your business, your advertiser’s plans and both of your investments. […]
Moving Walls collaborated with Hola Media Group to provide data-driven verification and post-campaign reporting for their DOOH (Digital Out-of-Home) advertising campaign, offering insights for improved optimization during the campaign. […]
Interview with Rafale Chang. Tiger Party is a company that is best known for managing the New Year's Eve countdown across a panoply of LED screens in Times Square, New York. The company has been running high-profile, creative Digital Out of Home campaigns for leading brands in the square for 15 years. […]
