Editors’ Picks

Amobee partners with Place Exchange to activate programmatic buying for out-of-home media (Business Wire)

The collaboration allows Amobee clients to converge out-of-home media with other digital channels through Amobee’s demand-side platform, delivering true real-time bidding, seamless workflow integration, and digital attribution. Once an ad has played in physical space, Amobee’s platform generates deep audience insights about the audiences exposed to out-of-home ads. […]

businesswire.com
Mon, Dec 17, 2018 at 6:21 PM

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Panel: The buy side of programmatic DOOH: Ad Club of New York (Video, 27:54)

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vimeo.com
Mon, Dec 17, 2018 at 6:20 PM

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Trends in OOH M&A’s based on 2018 activity (Billboard Insider)

We are frequently asked about consolidation in this space. While there are certainly advantages for larger companies in acquiring their local competition, we did not see as much consolidation as one might expect this year. Most of our deals were independents acquiring other independents. […]

billboardinsider.com
Mon, Dec 17, 2018 at 5:18 PM

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16:9: Navori Debuts “Insane” Capability To Drive 16 Different Signals To 16 HD Screens Off One Player

The Swiss digital signage software firm Navori will be showing some new in-house technology at ISE that it says gets an “insane” amount of display performance out of a single playback box. […]

sixteen-nine.net
Mon, Dec 17, 2018 at 5:17 PM

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3 Predictions for 2019 from the independent billboard operators’ perspective (Billboard Insider)

1. Standardization: The Media Rating Council (MRC) will be embraced as a ubiquitous name in the OOH community as they introduce the rigor, transparency and standards for our advertisers to understand. I expect there may be several new entrants to touch this OOH space who will seek to be accredited both from expected and unexpected avenues. […]

billboardinsider.com
Mon, Dec 17, 2018 at 5:14 PM

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A collection of videos of panels from DPAA’s 2018 Video Everywhere Summit

If you missed any (or all) presentations at the DPAA 2018 summit, here is your chance to catch up... […]

youtube.com
Mon, Dec 17, 2018 at 4:55 PM

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The latest on rules for advertising legal cannabis (OAAA)

As more states legalize cannabis, regulators are scrambling to figure out rules for advertising. (Note: federal law considers marijuana a Schedule I controlled substance. Therefore, federal law conflicts with state legalization.) Here’s the latest on state legalization: What happened in Maryland? […]

specialreports.oaaa.org
Mon, Dec 17, 2018 at 8:07 AM

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Experts Help Describe Today’s OOH to a Non-Techie (OAAA)

Stephanie Gutnik, BroadSign: My preferred way to start a discussion about OOH assumes that everyone is a “non-techie,” regardless of the channel or industry they work in. By focusing on the relevant and memorable OOH campaigns people experience daily, they can more meaningfully understand its impact. […]

thoughtleadership.oaaa.org
Mon, Dec 17, 2018 at 8:00 AM

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Details of the merger of QMS NZ with MediaWorks

QMS will merge its NZ out-of-home, digital media and production businesses into MediaWorks and in return will receive a 40% shareholding in the expanded MediaWorks business. Funds managed by Oaktree Capital Management, L.P (Oaktree) will retain a majority 60% shareholding. The merger implies a blended EV/EBITDA multiple of 10x forecast CY18 EBITDA (pre-synergies) for the QMS NZ businesses. […]

qmsmedia.com
Mon, Dec 17, 2018 at 7:19 AM

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16:9: Chinese LED Firm Marketing A Version Of That Failed Times Square Shape-Shifting Screen

One might have thought the shape-shifting LED display that Coca-Cola put in Times Square was such a disaster, as innovations go, that the market for such a product was created and killed in a matter of weeks. […]

sixteen-nine.net
Mon, Dec 17, 2018 at 5:45 AM

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16:9: Fails, Everywhere Digital Signage Fails

Digital signage is so common now in retail and public spaces that I don’t tend to notice screens as much as I did for many years, when it was interesting to see what early adopters are doing. […]

sixteen-nine.net
Mon, Dec 17, 2018 at 5:31 AM

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How artificial intelligence will change out-of-home advertising (Mumbrella Asia)

Object recognition using AI is a relatively simple task nowadays. However, determining the mood displayed on the face of a person is a little more challenging and perhaps controversial in Europe (take GDPR, for example). By detecting facial features, such as the eyes and mouth, and determining whether they are open or closed, AI can estimate whether the subject is happy, surprised, sad or angry. […]

mumbrella.asia
Mon, Dec 17, 2018 at 2:11 AM

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16 Free Holiday Creative Designs For OOH (OOHToday)

Formetco provided 16 designs for the Holidays. See them all here ⇒ Formetco Holiday Designs. […]

oohtoday.com
Mon, Dec 17, 2018 at 1:21 AM

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Several companies are rumored to be bidding for Fairway Outdoor’s assets (Billboard Insider)

Here’s the latest. The sale will occur in geographic clusters. Lamar will buy one or more of the pieces. […]

billboardinsider.com
Sun, Dec 16, 2018 at 8:30 PM

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Fairway Outdoor Deal Said To Be Made (OOHToday)

OOH Today has received word from 3 different reliable sources, that Fairway Outdoor has sold to Lamar Advertising. The buzz around Fairway, which is believed to be the fourth largest traditional outdoor advertising company in the U.S . is still speculation as no official announcements have been made. […]

oohtoday.com
Sun, Dec 16, 2018 at 8:13 PM

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