By Burr Smith, CEO of the world's leading digital signage and DOOH software maker Broadsign. Here are five of the core company values I learned from my family that I strive to achieve in my own business and why these seemingly simple tenets can be key drivers to your company's success. 1. […]
The collaboration allows Amobee clients to converge out-of-home media with other digital channels through Amobee’s demand-side platform, delivering true real-time bidding, seamless workflow integration, and digital attribution. Once an ad has played in physical space, Amobee’s platform generates deep audience insights about the audiences exposed to out-of-home ads. […]
The two most important things are Network Security and Password Security. Network Security is going to help protect from external threats and Password Security is going to help protect from internal threats. I set up all our digital billboards with a current Operating System and firewall. […]
Stumbled via Linkedin on this video post about a retail merchandising solution that puts a tablet on a slider rail in front of a bank of related products. It’s from a San Francisco area company called OnQ that designs and manufactures category displays for retailers and brands. […]
Samsung now has jumbo and small versions of The Wall – the micro LED display it introduced year ago at CES. The Korean electronics giant’s First Look CES 2019 event today features a new 219″ display and a 75” version that’s in line with the form factor for large TVs in homes. […]
At ISE 2019, all educational and professional development content is being presented under the umbrella title ‘Learn, Discover, Be Inspired’. This full programme has been developed through close cooperation with AV industry bodies – particularly the show’s co-owners AVIXA and CEDIA – media partners and other independent associations. […]
CES 2019 is set to kick off in Las Vegas this coming week, and while Apple does not have an official presence at the event, this year looks slightly different. […]
In 1976, Reynolds founded Reynolds Outdoor Advertising, which would go on to earn mention in Adweek as an industry "biggie." By 1997, when he sold the company's assets to billboard giant Outdoor Systems, the firm owned and operated 330 billboards throughout the Dallas area. […]
Out-of-home (OOH) advertising is ideally placed to bring meaning back to advertising and help brands reconnect with consumers. Steve Payne, Director of Insight & Marketing at Kinetic, maintains that out-of-home advertising (OOH) can achieve long-term brand salience and value at a time when the attention economy has become focused on clicks, shares and instant gratification. […]
OOH has always been an essential part of both the brand building and brand repositioning process and in fact, with the medium evolving at pace in recent years, it can be argued that it is only becoming more vital. […]
How many women lead the Big 5 OOH buying services in the US? OMG, Publicis, Kinetic , Posterscope, and Rapport? The answer is Zero. […]
The market is driven by retailers who are recognizing the need for in-store technology to assist their overburdened sales associates, a client base that better understands the marketing muscle and operating data kiosks can offer, and declining technology costs. While retailers are closing stores, they are investing more technology in their existing stores, Armstrong said. […]
Samsung Electronics has recently finished implementing its SMART Signage at the new Istanbul Airport, which will be the world’s largest airport once fully completed, serving 200 million passengers annually. It will host 2,000 arriving and departing aircraft, with flights to 350 destinations. […]
LG Electronics has installed 63 custom-made curved 55in OLED panels in Ambience Mall,. Standing eight metres tall, the OLED displays are installed in a ring so that they can be observed at any angle. Together the panels weigh 4.8 tons and have been suspended by punching six rigging points into the huge pillars of the Ambience Mall building structure. […]
5G will allow for the use of higher-resolution ads, such as 4K video, resulting in a new range of ad formats. Out-of-home advertising will not just have a renaissance, it could explode as 5G will be embedded in every single 48-sheet poster site. No more two-week contracts and zero creative changes! […]