Last year, CES visitors to LG’s stand walked along an OLED screen canyon. This year, there’s an OLED waterfall … kinda sorta. LG’s sprawling CES booth, by the main entrance to the Las Vegas Convention Center, has 260 OLEDs in a dramatic, wavy waterfalls-like set-up. […]
Existing transit networks will be undergoing transformations. Already around the globe, digital signage has proven a useful tool in this transition. In-station, in-shelter, and in-vehicle signage all offer great opportunities for taking the sting out of surprise service alterations or outages. […]
The top marketers at the world's two largest packaged goods giants, Procter & Gamble and Unilever, shared a similar sentiment during talks at the Consumer Electronics Show (CES) on Wednesday: that digital technology has upended what their profession means, with any number of factors — including data, e-commerce and direct brand services — also making it more difficult to master. […]
Trends in fast casual and QSR restaurants are having an interesting impact on digital signage usage in that sector, and new technology coming out of San Francisco company is a great example of a company adapting to a changing landscape. […]
Nanolumens founder Rick Cope has left the company he founded and ran for several years, to pursue (as the saying goes) other interests. The colorful former US Marine built the Atlanta-area company up from the idea stage – marketing indoor LED displays that were skinny, light and flexible to a pro AV industry that had previously known mostly thick, heavy and rigid. […]
Before getting started, there is one important way digital out-of-home differs from traditional online and mobile programmatic: the way audience is measured. Given that one screen can be seen by thousands of viewers, audience is not calculated on a one-to-one basis – just imagine the viewership of a digital billboard ad in Times Square! […]
There may not be a dot-com bubble to burst anymore, but we are certainly entering into a period of consolidation and possibly reduction in the overall number of vendors around for you to spend your dollars on. In my humble opinion, this is a good thing. There are simply too many vendors – and as the old saying goes, “If you give someone too many choices, they’ll choose not to choose one. […]
Travelers on India’s newest Metro system, in the Northern city of Lucknow, are buying travel tokens through Zytronic projected capacitive touch sensors. Mikroelektronika, a Czech kiosk specialist, is supplying 84 touch-enabled kiosks using Zytronic touch sensors to the network. […]
Dynamically driven content does not need to be boring or emotionless. If a proper branded experience strategy is created that first looks at people’s purpose of visit and then aims to deliver only relevant content that is meaningful and personal, then it can be a truly powerful thing. […]
Very few digital signage solutions – especially PC-based and Android solutions – meet the stringent standards set by regulatory bodies, writes BrightSign CEO Jeff Hastings. Security is a growing concern for any customer considering a digital signage roll-out. This holds especially true in government projects, where security regulations are much more stringent than in the private sector. […]
With all this talk about smart cities and outdoor advertising’s place in this system…can’t we all come together (come on ooh and silicon valley) and build the smart wall? […]
The Pennsylvania case essentially holds that the land upon which the billboard is located can be valued for ad valorem tax purposes by consideration of the ground rent paid by the owner for maintaining his billboard on the land. […]
SBI Life Insurance launched the first ever programmatic digital out-of-home (OOH) campaign in India. Planned by WATConsult, the digital and social media agency from Dentsu Aegis Network (DAN) along with DAN’s Programmatic Arm - Amnet, this innovation will be leveraged as an extension of SBI Life’s ‘Main Se Hum’ campaign. […]
OAAA defended the industry’s interests in court, assisted members with local regulatory issues, and represented the industry on Capitol Hill to ensure members of Congress get out of home. […]
Are you a restaurateur looking for more dynamic ways to engage with your customers? Digital Signage is the perfect way of doing this. From fast food restaurants to fine dining establishments; Digital Signage is becoming ‘the’ way to showcase your menu. […]