CES 2019 talks: A world with no ads’: P&G, Unilever’s top marketers envision different paths forward (Marketing Globe)
The top marketers at the world's two largest packaged goods giants, Procter & Gamble and Unilever, shared a similar sentiment during talks at the Consumer Electronics Show (CES) on Wednesday: that digital technology has upended what their profession means, with any number of factors — including data, e-commerce and direct brand services — also making it more difficult to master. […]
Thu, Jan 10, 2019 at 8:52 AM