US, UK and Australian OOH trade bodies publish unified standards for programmatic OOH trading (Outsmart)

OpenDirect 2.1 is the updated programmatic trading standard that allows OOH buyers to plan, buy, activate and report directly from premium publishers. OOH screens and billboards can now be discovered, planned, traded, activated and reported using a common data driven trading standard. The features supported in OpenDirect include: Searching for managed product inventory and guaranteed deals. […]