What Is Immersive Marketing? (EMC Outdoor)

Immersive marketing, another term for experiential marketing, has gained a lot of traction in the last few years as a way to reach audiences and convert customers successfully. By using technologies like virtual reality (VR), augmented reality (AR), and 3D design, this type of marketing aims to create transformative experiences that deeply engage the senses, emotions, and imagination of consumers. […]