by Florian Rotberg. Wi-Charge works simply – IR transmitters are integrated into the store ceiling like lights or clipped into existing light rails. Small 5-7″ shelf edge displays (soon also 10″) receive the necessary energy 24/7 via IR sensors, which is then stored in the integrated battery pack. […]
Monday, April 29, 2024 8:30 AM - 10:30 AM: FOARE Board of Directors. 9:00 AM - 11:00 AM: Geopath Board of Directors Meeting. 11:30 AM - 1:00 PM: OAAA Board of Directors Meeting. […]
UK telecoms giant BT Group and its business partner Global are evidently finding success with a conversion of payphones on public sidewalks to what ... […]
The new agreement will see Global convert up to 2,000 conventional BT payphones and kiosks into brand new Street Hubs over a 10-year period from 2025, as well as marketing and selling advertising on BT’s 959 existing Street Hubs. BT will continue to provide mobile and WiFi connectivity to the units. […]
Insider’s Take: If you focus on the CCIBV Senior Secured Notes, in the table, the impact of the new debt becomes apparent: CCO has been able to push the maturity on the same amount of debt, $375 million, from August 2025 to April 2027. The cost of extending the maturity (which is a good thing) in an expensive credit market is a 1.25% increase in their fixed rate on $300 million. […]
Roadside billboards have averaged 88-89% of Lamar’s total revenue for the past 10 years. Lamar owns the land under one of every 8 billboard sites. It especially tries to get easements under digital billboards. […]
WASHINGTON, D.C. – MARCH 26, 2024 – In this role, McDonald will advocate for the out of home industry at the state and local levels and work with state outdoor advertising associations on the advancement of legislative and regulatory issues. He will report to Mike Hershey, Executive Vice President of Government Affairs. […]
Nashville-based Uniguest has long been focused on the hospitality and senior living industries for its technology solutions, including digital signage and in-room TV, so ... […]
By Wes Frick. Distance and legibility matter most when it comes to billboards. I think it would be very important to mention the speed limit on the photosheets of our locations. […]
KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the OOH industry produces the least amount of carbon emissions per impression. OOH represents 3.3% of the UK’s total advertising power consumption, and just 0.067% of all the power consumption in the UK. […]
New York, New York; March, 2024 — This announcement follows BCTV’s successful debut in major U.S. markets including New York, Chicago, Philadelphia, Dallas, Houston, Atlanta, Charlotte and many other cities as part of one of the largest planned DOOH/CTV deployments to date. […]
By: Mark Hamstra , Contributor. While the online component of retail media networks has been key for marketers reaching e-commerce shoppers, the in-store component has increasingly become recognized for its power in reaching consumers at the point of purchase. […]
by Florian Rotberg. The world’s largest pure play digital signage company Stratacache (Scala) develops software in Bangalore. Many other digital signage ISV’s are outsourcing software developments to India. […]
Beijing ramps up a campaign to replace foreign technology with homegrown solutions. Selected vertical markets are also affected. Government entities above township level are required to replace Intel/AMD and Windows powered computers and servers with chips and an operating system Made in China. […]
Zitcha has been engaged by Leroy Merlin to manage its digital retail media ecosystem, including on-site, off-site and in-store media, using its automated platform to drive additional new revenues from brand advertisers and enhanced customer experiences through personalisation. […]
