India’s OOH trade body IOAA about to launch its unified audience measurement tool, RoadStar (Pitchonnet)

After presenting “RoadStar” before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency as AAAI seeks clarity. RoadStar covers over 800 markets across the country, ranging from the metro cities to non-metros to the taluka level. It delivers comprehensive metrics for over 60,000 media sites. […]