Effective March 1st, Lamar began managing all static and digital inventory and assumed responsibility for all advertising activity, offering local and national brands new opportunities to engage the nearly 2.8 million passengers traveling through SFB each year. […]
The US government’s new punitive tariffs and counter-tariffs are affecting industries worldwide – including the digital signage sector. Avixa explains the options available to affected companies in a new meta-report. A lack of planning certainty is poison for strategic investments. […]
Eric Faulkner, chairman of media consultancy Madclarity, explains what marketers are getting wrong about effective out-of-home advertising. System 1’s analysis of a number of out of home ads said that 70% were crap. […]
It’s fashionable to say that out of home is a GDP plus business – shorthand for out of home is growing faster than the US economy. The numbers don’t support this over the business cycle. Here’s a comparison of nominal US out of home revenues as reported by the OAAA versus the US nominal GDP (e.g. […]
Kevin Gleason, former President and CEO of Adams Outdoor. “As an outsider looking in these days, I struggle to understand why Geopath continues to be supported by the major OOH companies. It’s no secret that Geopath has been broken for years. […]
Creative Realities settled with former Reflect stockholders, terminating payment obligations for $3 million and a $4 million promissory note. Creative Realities, Inc. has resolved its dispute with former shareholders of Reflect Systems, Inc. […]
From May 21 to 23, 2025, the digital signage industry’s top professionals will gather at the Hilton Munich Airport for DSS Europe. Due to high demand, the summit is expanding to three days, featuring the new Technology Track. DSS Europe will return in 2025 at the Hilton Munich Airport, but now extended to three days for the first time. […]
Alice Beecroft, Senior Director, Global Strategy & Partnerships, Yahoo Advertising. Standardisation remains a major challenge for the advertising industry, and OOH, particularly DOOH, is no exception. The strength in digitalising channels like OOH remains in its measurement potential, DCO and programmatic targeting. […]
Launching on March 17 in Piazza XXV Aprile with Nati per Vivere. Milan, March 17, 2025 – Pikasso Italia, the OOH and DOOH outdoor advertising concessionaire, announces the digitization of the third location of the “Milano Collection” (a predominantly DOOH portfolio launched two years ago) with a brand-new 4x9m LED located on Viale Pasubio 1, overlooking Piazza XXV Aprile. […]
The work on the big Future Displays report and then ISE kind of threw me off my weekly podcast routine, but we’re back now ... […]
This is an impressive bit of projection mapping on a big public edifice – the Millbank Tower office building on the north bank of ... […]
Sara Karlovitch, Staff Reporter. Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast majority of retail media networks launching in the past five years, the space has become crowded with competition. […]
by Florian Rotberg. The cloud-native software platform is to become the new Samsung standard solution in the much bigger hotel TV market, alongside digital signage. In addition to content creation and remote device management, Samsung is focusing on cybersecurity certifications and multi-platform support. […]
David Sailer, EVP/CFO, Clear Channel Outdoor. Don’t expect many acquisitions from Clear Channel Outdoor because it’s trying to reduce leverage When you think about the multiple that we have from a leverage standpoint and you look at what assets of scale sell for in the of home space, that math is pretty tough.. […]
For integrators, this list is your guide to the must-have solutions shaping the industry. And for end users, these award-winning products might just be the perfect addition to your next project. […]
