by Natalie Fear. This is the first instance that the Las Vegas sphere has been utilised for political branding. The latest stunt from the Democratic Party is a larger-than-life endorsement, seeing candidate Kamala Harris beamed up on one of the biggest billboard advertising screens around – the Las Vegas Sphere. […]
By KAHO MATSUDA/ Staff Writer. The Tokyo metropolitan government building will soon display ads on the facade of its 243-meter-tall building in Shinjuku Ward to offset the expenses from a dazzling projection mapping project designed to attract tourists. It set aside 950 million yen ($6.2 million) in the current fiscal year budget for the projection mapping that kicked off nightly in February. […]
CHARLOTTE, N.C.--Adams Outdoor Advertising ("Adams") has acquired all 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC ("Kegerreis"), effective October 31, 2024. The terms of the transaction remain undisclosed. This acquisition enhances Adams’ out-of-home advertising coverage in one of the fastest-growing markets in the United States. […]
This year’s event takes place at The Carlu (444 Yonge St, #7, Toronto, ON, M5B2H4) on November 4th 2024, from 10:30AM to 5:00PM. Join us as we celebrate those who work behind the scenes to bring great campaigns to life. Planners and Marketers understand that great OOH is the merger of great creative and strategic placement, OOH Day celebrates them. […]
This acquisition significantly increases Huntington’s billboard density across its current markets (while also adding some great new markets) enhancing the company’s ability to serve its advertising clients with greater reach and impact. The newly acquired assets add to Huntington Billboards’ extensive portfolio, which now includes over 4,000 billboard displays across 14 states. […]
Clear Channel Outdoor CEO Scott Wells. Negotiations for the sale of Europe north are continuing and we remain committed to exiting Europe at a price that reflects the value being delivered by this business. […]
Lisa & Dan Nausley. Many salespeople approach calls with the aim of booking an appointment, but relying on an elusive “yes” can feel overwhelming and unproductive. Try focusing on collecting “no” responses instead. […]
Samsung Electronics has installed its Outdoor LED Signage XHB Series (P8) at the flagship location of Shinsegae Department Store in Seoul. Located within the Myeongdong Special Tourist Zone Area, Shinsegae Department Store is uniquely positioned as a free outdoor advertising zone that enables creative and expansive installations. […]
First Impression Audiovisual, a digital signage integrator based in the Netherlands, is now among the among the 9,000 organizations worldwide with B Corp (Benefit Corporation) certification. The Pennsylvania-based non-profit B lab awards this label to companies that meet high standards for social and sustainable business practices. […]
Digital Signage Technology of the Year – sponsored by Midwich: Videri Spark Series Digital Canvas, Videri. All of our awards are independently judged by a panel of senior representatives from end-user organisations, consultants and key industry players. Digital Signage Project of the Year: Fira de Barcelona South Access Welcome Screen, Integrated Systems Events. […]
Eoin Carroll is Programmatic Lead at Talon. We’ve already spoken about real-time triggers, however, one of the main benefits of PrOOH is the ability to target specific audiences based on their behaviours. This can be especially useful during the winter season when brands are all competing for the attention of Christmas shoppers. […]
Cologne, October 31, 2024 EQS-News: The Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH today and will include the company in its basis of consolidation from this point. RBL Media has an extensive and attractive portfolio of advertising concession contracts in the German cities of Leipzig, Essen, Dortmund, Aachen, Münster, and Erfurt. […]
Zacks Equity Research. Clear Channel Outdoor (CCO) came out with a quarterly loss of $0.07 per share in line with the Zacks Consensus Estimate. This compares to loss of $0.12 per share a year ago. […]
By Guy Campos. A new immersive retail store which will create pop-up experiences for major brands is reported to contain than 400 sq metres of LED displays, AI and camera technology. Futures Stores in London opened this week with Intel as the first tenant, selling newly launched AI PCs and letting customers play games live in store. […]
One of the biggest AV/IT systems integrators in the U.S. has relocated from its first and longtime home in New Jersey to the Dallas ... […]
