By Rebecca Stewart. Why did Bumble’s fumble and Calvin Klein’s FKA Twigs ad provoke such strong reactions. Dr. […]
NEW YORK – May 22, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today a preliminary list of the leading brands and agencies joining DPAA members for a series of fireside chats and intimate meetings during the Cannes Lions Advertising Festival. […]
PRN has been doing in-store media for decades in America but with all the activity and buzz lately around retail media networks, it has ... […]
By Guy Campos. The Sphere is a venue built around the idea that “audio and video on the screen can coexist peacefully through technical integration”. That is what Michael Hlatky, head of engineering at Holoplot, said yesterday in a speech at Digital Signage Summit Europe. […]
Jay Leedy assessed scores of digital signage platforms … here’s his impressions. His prior role with Sony was building up the digital signage software ecosystem, which involved talking to and looking at scores of different companies. He eventually onboarded some 90 in his three-plus years there, about 70 of them CMS software firms. […]
By Anthony Vargas, Senior Editor. Performance isn’t everything. Even within retail media networks (RMNs), not all inventory is suited to direct sales, said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce agency. […]
By: Andy McDonald, SVP, Government Affairs, OAAA In the US, the landscape surrounding cannabis, both for medical and recreational use, continues to evolve and OAAA assists members in navigating the ongoing changes with the newly-updated Cannabis Map. This resource offers members important insights into one of the OOH industry’s fastest growing product categories over the past decade. […]
Digital signage opportunities abound for integrators that embrace a consultative approach, advising clients on the best solutions. […]
Intersection, an out-of-home media and tech firm, has partnered with Lyft Media to manage digital signage screens for advertising on 750 Yellow Cab taxi tops in New York City, according to a press release. "The yellow cab is an iconic, unmissable beacon in New York City," Chris Grosso, CEO at Intersection, said in the release. […]
The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. […]
PRN, part of the STRATACACHE family of marketing technology companies, delivers end-to-end solutions providing retail media monetization, hardware, software, services and support, driving content to 41,000+ screens for major brands in over 13,000 locations. PRN has over 30 years of success in architecting, deploying, and monetizing multi-stakeholder rich media networks. […]
If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and ... […]
Yesterday Boston Omaha Corporation released its 2023 Annual Letter. It is blissfully free of the fuzzy-management-consulting-speak which clogs many public company annual reports and letters. Here are three things about Link Media Outdoor (Boston Omaha’s out of home subsidiary) which SignValue learned from reading the Boston Omaha 2023 Annual Letter. […]
The storm hit on Tuesday, April 2nd and we finished clean up by that weekend. We had 3 contractors respond immediately. Justice Signs from Glen Lyn, Va arrived that afternoon, North Alabama Signs from Hartselle, AL and East Coast Billboards from Mertztown, PA arrived the next day. […]
In a move that would quite possibly confuse the hell out of people, but makes sense, the big US LED display manufacturer Daktronics has ... […]
