by Christie Massey. How cost-effective is Out of Home media? It’s an important question for marketers as they build their media plans and have to justify their choices. […]
I found my way into the very nascent digital signage and DOOH sectors 25 years ago, puzzling the hell out of my daily newspaper ... […]
by Dan Berthiaume. The consumer electronics retailer is partnering with digital review/analysis publication CNET to offer curated content and unbiased editorial advice from CNET experts across its e-commerce site, app and stores, encompassing a variety of product reviews and expert picks. As part of the new collaboration, the brands are also initiating a new retail media model. […]
New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025. London, April 25, 2024: The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. […]
By Molly Innes,Senior Reporter at Marketing Week. Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers looked to tap into first-party data ahead of the crackdown on cookies. […]
By Dan Berthiaume. The Japanese operator and franchisor of 7-Eleven convenience stores in Japan is implementing a Sony Semiconductor Solutions Corporation (SSS) edge AI-driven solution at 500 locations to better understand the performance of in-store advertising. […]
The digital place-based streaming content service Loop Media, which has been cutting costs and executives amidst financial struggles, now has a letter from the ... […]
When I first spoke with Jonathan Labbee about the grand-scale media facades and displays being produced by SACO Technologies, the Sphere in Las Vegas ... […]
The concept of using vending machines to dispense free samples of consumer products is not new – there’s even a company called Freeosk specifically ... […]
By Kayla Caticchio. 1. Think beyond airport signage What’s not to love about a high-dwell time environment like an airport, where audiences are likely in a purchasing mindset? […]
NEW YORK--Saks, a premier luxury ecommerce platform, has launched the Saks Media Network, a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey. Saks joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail. […]
by Joe Mandese. Days before the out-of-home ad industry is scheduled to hold its annual meeting, the head of the industry's primary audience measurement service Geopath -- Dylan Mabin -- has stepped down as president. […]
By Tom Goodwin. An industry is being forced to spend money closer and closer to the point of sale, not because it's best to spend it there, but because it's easier to show clear attribution. The obsession these days in Advertising and Marketing is "closing the loop. […]
This collaboration focuses via low-power and energy-efficient display technology for retail digital signage. BILLERICA, Mass. – E Ink (8069.TW) the originator, pioneer in ePaper technology, has signed a memorandum of understanding with AUO, a global supplier of display and smart application solutions, to develop large-size color ePaper displays. […]
México City, México. April 22, 2024. – AVIXA (the Audiovisual and Integrated Experience Association) is launching the professional audiovisual trade show InfoComm América Latina. […]
