ByRyan Barwick. Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website. […]
by Florian Rotberg. The Cologne POS and digital signage expert is a long-standing Scala partner and develops, installs and maintains POS concepts primarily in retail. Stratacache plans further acquisitions in Germany. […]
Our oldest son and his wife have recently made the move from the west coast to Cary, North Carolina. My wife and I made the trip from the Pacific Northwest for our first visit to see how they have settled in. Being the ever present billboard nerd, I was also curious to spend some time looking at billboards and trees. […]
This video shows an interesting mix of interactive technologies used to help tell the heritage story of the German skin care company Beiersdorf, whose ... […]
There’s always new stuff to see in Las Vegas, particularly along a main drag that has casino-resort operators steadily trying to out-bling one another. ... […]
Tom Goddard, WOO president: Markets like the UK with Route and Australia with Move, are the “gold standards on measurement”, but there are “large areas of the planet” that either have audience measurement that “does not muster in terms of efficacy” or no audience measurement solutions at all. […]
Kym Frank Global CXO. A hypothetical (but realistic) example: Consider a Static Bulletin and a Static Transit Shelter both appearing along the right-hand side of the same stretch of roadway…The bulletin is the standard 14 ft X 48 ft and the shelter is 6 ft X 4 ft. […]
Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of December 2023. Some observations: The cost of debt has been stable at the public out of home companies, after rising during 2022 and the first part of 2023. The cost of debt goes up as leverage goes up. […]
The figures, collated by PwC, reveal that Digital OOH revenue grew +22.8% and Classic OOH grew +6.2%. Digital’s share of revenue in Q1 increased from 61% to 65% year-on-year. Justin Cochrane, Chair of Outsmart, comments, “A strong set of results for Out of Home combined with growing economic optimism is a positive outlook for all. […]
I managed to talk the AV team running the main conference room at the recent Digital Signage Summit in Munich to give me the ... […]
Richard Rothfelder, Rothfelder & Falick. It is a ground for cancellation of the permit if the billboard is maintained from the public right of way, instead of from private property as required in the permit. Given the importance of private access in the billboard industry, the Texas Supreme Court’s February 16, 2024 decision in Albert vs Fort Worth & Western RR Co. […]
The awards post I just published referenced my affection for stuff that might be regarded as pedestrian or even boring, and a quick glance ... […]
Entries are now being accepted for the 2025 global Digital Signage Awards, which will be announced and handed out at a dinner ceremony during ... […]
Most people going to Las Vegas next week for InfoComm will have likely been there before, and know all about the blast furnace that ... […]
Nine workers were trapped on top of the display in Malaysia, which is believed to have caught fire as a result of a short circuit at its base. The nine workers involved, none of whom were wearing safety equipment, suffered minor burns to their hands and feet. Reports say that the LED display had not been switched off before the workers began maintenance on it. […]
