UK OOH ad revenue grew by 16.4% in Q1 2024, to £292m (Outsmart)

The figures, collated by PwC, reveal that Digital OOH revenue grew +22.8% and Classic OOH grew +6.2%. Digital’s share of revenue in Q1 increased from 61% to 65% year-on-year. Justin Cochrane, Chair of Outsmart, comments, “A strong set of results for Out of Home combined with growing economic optimism is a positive outlook for all. […]