Beverage giant PepsiCo has debuted something it calls a Pepsi Smart Can – a version of its soda can that has a wraparound screen ... […]
By Philippa Evans, JCDecaux. How Skyrise delivered 21% uplift in revenue for The Woodland Trust using pDOOH Speaking on the Life in Programmatic DOOH podcast, Mark Burton (business director, Skyrise) describes how pDOOH helped deliver outstanding results for The Woodland Trust as part of a cross-channel campaign including audio and social media. […]
Kevin Gephart. A great source for finding winning sales candidates are restaurant servers and bartenders. They can establish immediate rapport, manage difficult personalities, and cut to the chase. […]
Outdoor Advertising Collective (OA Collective) has launched, uniting over 14 independent out-of-home (OOH) owners to offer advertisers and brands access to a network of assets, predominantly large format billboards, across Australia and New Zealand. Partners currently include Big Outdoor, Australian Outdoor Sign Company, Australian Outdoor Media and Go Media. […]
Well this could be a problem for people who exhibit at or walk the sprawling floors of the annual Integrated Systems Europe trade show ... […]
It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five years. […]
Digital signage is a relatively small industry, which explains why credible research specific to this industry is hard to come by. So when work ... […]
NEW YORK – June 20, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today it has engaged with a record number of members, brands, and agencies during this year’s Cannes Lions International Festival of Creativity. […]
George Walter of Digital Projection offers tips to combat variable outdoor conditions that can make or break a successful LED videowall installation. The post Top 6 Tips for Designing & Installing Outdoor LED Videowalls appeared first on Commercial Integrator. […]
High drama with MediaLink, Elon Musk’s no-apology tour, creators at the gates, AI invades the beach again, and more from the festival. By Garett Sloane, Jack Neff, Tim Nudd and Brian Bonilla. This year’s Cannes Lions International Festival of Creativity brought plenty of rain and rained plenty of drama on an ad industry in transition. […]
The Saudi giga-project outside of Riyadh – called Qiddiya City – has now added a digital-heavy performing arts center to the list of ambitious ... […]
By Ben Davis, editor at Econsultancy. The scale of retail media growth is quite hard to get your head around. Some estimates say it will account for a fifth of all US ad spend this year. […]
Lisa & Dan Nausley. People don’t buy products or services based on price. Even people who believe that they are price shoppers who believe that’s how they buy…don’t really. […]
Who needs a "metaverse" when digital screens and rich, imaginative interactions are possible in real life? As Digital Out of Home screens pop up everywhere you glance - even F1 racers and shopping carts, digital try-ons. and gamified billboards - the medium is a part of the landscape of everyday life. […]
There have been seemingly endless tales of digital signage networks with screens showing the dreaded Windows blue screen of death or pop-up notifications for ... […]
