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Arena custom-built for Adele has a record-breaking 220m-wide LED video wall (Invidis)

Ten concerts, 740,000 expected fans: Today Adele is performing in Munich for the first time. A special concert arena was built for the superstar – including a 220m wide LED video wall that is set to make it into the Guinness Book of Records. Adele will perform ten times in August on the Munich exhibition grounds just a 10 mins ride away from the invidis head office. […]

invidis.com
Fri, Aug 2, 2024 at 5:15 PM

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Broadsign’s Remi Roques: The absence of standardised audience measurement systems hinders programmatic DOOH buying (Media4Growth)

Remi Roques, GM Broadsign APAC. While pDOOH offers undeniable advantages, it faces hurdles in certain markets. The absence of standardised audience measurement systems can hinder programmatic buying. […]

media4growth.com
Fri, Aug 2, 2024 at 5:00 PM

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Olympic sponsors have been energised by return to normality in Paris after Covid challenges (Sports Pro Media)

Sam Carp. Many of the metro stations here in the French capital have been taken over by billboard advertising purchased by TOP sponsors and other brands involved in the Games, who can be certain that their campaigns will be passed by millions of visitors during the Olympics. […]

sportspromedia.com
Thu, Aug 1, 2024 at 10:32 PM

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LG’s Latest Innovation Provides Enhanced Protection Against Screen-Yellowing for Digital Signage Used in Outdoor Environments

LG Electronics (LG) is introducing its advanced Anti-Discoloration™ technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight. […]

LG
Thu, Aug 1, 2024 at 10:25 PM

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Consumer data firm Experian offers a tech solution for retail media networks (MarTech)

Chris Wood, editor. Experian has launched a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. […]

martech.org
Thu, Aug 1, 2024 at 9:49 PM

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Southern Department Store Belk Is Building an Ad Business (Adweek)

The chain is fighting for part of the $140 billion retail media industry. By Lauren Johnson. The company is starting an ad arm called Belk Media Network that will sell ads to brands trying to reach the retailer’s shoppers. […]

adweek.com
Thu, Aug 1, 2024 at 9:43 PM

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Abu Dhabi Gas Station Has Times Square-Style LED Display And Faux 3D Creative (16:9)

They do like their bling in places like Abu Dhabi, so it is perhaps not surprising that even gas/petrol stations can have over-the-top, digitally-enhanced ... […]

sixteen-nine.net
Thu, Aug 1, 2024 at 9:49 AM

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The Olympics Flame In Paris Is Water Vapor Illuminated By LED Lights (16:9)

This is not at all digital signage, but what was done here could easily be stitched into a larger visual project that includes digital ... […]

sixteen-nine.net
Thu, Aug 1, 2024 at 9:02 AM

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Gate Information Appears Through Wood Totems Airside At Spokane’s Expanded Airport (16:9)

I was just saying the other day, again, that if people want to see innovation and how digital signage can be applied across big ... […]

sixteen-nine.net
Thu, Aug 1, 2024 at 8:15 AM

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Panasonic Sells 80% Stake In Projectors Business, But Staying In That Business (16:9)

A report from a few days back suggested Panasonic had fully sold its projectors business, however deal details now coming available indicate the Japanese ... […]

sixteen-nine.net
Wed, Jul 31, 2024 at 11:44 PM

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How Samsung display business competes with Chinese suppliers: AI, service and design (Invidis)

by Florian Rotberg. Even though Samsung’s entire visual display business is benefiting from major sporting events this summer, intense competition with Chinese suppliers and low demand for professional display solutions are leaving their mark on the balance sheet. Differentiation should be achieved through AI, IT security, design, services and IoT. […]

invidis.com
Wed, Jul 31, 2024 at 11:41 PM

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How a Retail Media Campaign with Sam’s Club Allowed Serta Mattress Sales Reach a $7 Return on Ad Spend (Retail Touch Point)

By Nicole Silberstein. For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better experiences for customers, high-intent audiences and closed-loop attribution for advertisers. But is all that actually happening yet? […]

retailtouchpoints.com
Wed, Jul 31, 2024 at 11:40 PM

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The Rise of OOH Advertising During Major Sporting Events in 2024 (LBBonline)

LBB Editorial. 2024 has been the backdrop for major sporting events like the UEFA Euros in Germany and the Summer Olympics in France, offering brands the opportunity to leverage OOH, writes LBB’s Olivia Atkins. Industry insiders weigh in on the effectiveness of the medium. […]

lbbonline.com
Wed, Jul 31, 2024 at 11:38 PM

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India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth)

Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. […]

media4growth.com
Wed, Jul 31, 2024 at 11:37 PM

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New Zealand’s OOH ad revenue grew 10% in H1 2024 year-on-year: OOHMAA (Campaign Brief)

This is the strongest H1 performance on record, achieved despite a challenging market environment over the past year. Key highlights from H1 include: • Digital Out of Home (DOOH) remained the primary growth driver for the Out of Home industry, generating $66.9 million in revenue – a 13% year-on-year increase. DOOH represents 77% of total Out of Home revenue, up from 75% for H1 2023. […]

campaignbrief.co.nz
Wed, Jul 31, 2024 at 11:32 PM

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