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JCDecaux wins Manchester City Council digital OOH advertising contract (Globenewswire)

JCDecaux UK, has been awarded a ten-year advertising contract by Manchester City Council to provide digital advertising on 86 Community Information Panels (CIPs), delivering 172 digital screens in the city centre, following a competitive tender. JCDecaux will also support a range of important environmental and community initiatives in Manchester. […]

globenewswire.com
Mon, Nov 23, 2020 at 4:44 PM

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16:9: Panasonic Adds Transparent OLED To Product Line

Panasonic has announced plans to start marketing a 55-inch transparent OLED display, first in Asia/Australia/NZ and then globally, beginning next month. The company has been showing prototypes at trade shows for a few years (seems to me I have seen them at Panasonic’s ISE booth in the past) but this marks commercialization of the display. […]

sixteen-nine.net
Mon, Nov 23, 2020 at 8:25 AM

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Hulu uses OOH holograms to bring ‘Animaniacs’ reboot to life (Marketing Dive)

Dive Brief: Hulu used out-of-home (OOH) technology to project the characters of "Animaniacs" atop taxis and rideshare vehicles for the rebooted series' debut weekend on the streaming platform, per a press release emailed to Marketing Dive. […]

marketingdive.com
Mon, Nov 23, 2020 at 12:47 AM

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Court finds that Telstra and JCDecaux’s digital ad payphone screens are too big after all (AdNews)

By Chris Pash. Telstra and its plans with JCDecaux to install digital advertising screens on payphones across Australian have taken a hit in the Federal Court. […]

adnews.com.au
Sun, Nov 22, 2020 at 5:36 PM

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Canadian Lawyer Mag: Canadian privacy regulators raise alarm over a mall that collected biometric data of visitors via facial recognition tech without consent

By Lisa Lifshitz. […]

canadianlawyermag.com
Sun, Nov 22, 2020 at 5:20 PM

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AdTECH: OOH – Singapore conference April 15, 2021 (Ministry of New Media)

AdTECH: OOH – Singapore is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. AGENDA: THURSDAY APRIL 15, 2021. 08:45 REGISTRATION. […]

2021adtechsin.ministryofnewmedia.com
Sun, Nov 22, 2020 at 5:02 PM

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The Drum: A combination of recent factors has led to increased interest in programmatic DOOH

A recap of the Drum's Digital Media Summit panel on DOOH. Digital Out Of Home is a surprise new contender as the solution to marketers’ perennial quest for agility; one that has been accelerated by the knock-on effects of the Coronavirus pandemic of 2019: Once seen as a relatively blunt marketing channel, best employed to generate brand awareness, traditional ‘bucket and paste’ Out-of-Home (OOH) advertising has evolved. […]

thedrum.com
Sun, Nov 22, 2020 at 4:54 PM

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Recent OOH-related personnel changes (OOHToday)

PlaceExchange, Horizon Outdoor, Firefly, Ocean Outdoor, Havas - 44 moves total (some are actually not OOH-related). […]

oohtoday.com
Sat, Nov 21, 2020 at 12:40 AM

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Where can I find billboards for sale? (Billboard Insider)

Here’s a refresh of the ways to find billboards for sale. Do-it-yourself. This means driving around or doing the internet research to identify billboards you’d like to buy, looking at the name on the nameplate and calling the owner. […]

billboardinsider.com
Sat, Nov 21, 2020 at 12:27 AM

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Clear Channel Challenges New Rochelle Billboard Removal Deadline (Billboard Insider)

Clear Channel Outdoor says New Rochelle is illegally forcing it to remove billboards, threatening excessive fines and awarding its locations to a competitor in the culmination of a two-decade campaign against the advertising company. […]

billboardinsider.com
Sat, Nov 21, 2020 at 12:26 AM

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88% of respondents like the ads shown on OOH screens: Vistar/MFour study

Vistar Media, MFour survey finds OOH ads are viewed as more trustworthy and relevant than ads on other platforms. More than half of U.S. consumers (58%) say they enjoy being outside these days, with 54% saying they look forward to the experience. […]

info.vistarmedia.com
Sat, Nov 21, 2020 at 12:22 AM

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16:9: Corning Launches New Glass And Surface Coating That Kills COVID-19 In Two Hours

Glass and ceramics giant Corning has announced new coatings technology – called Guardiant – its says has been shown in tests to kill the SARS-CoV-2 virus. The coating contains copper – a metal known to have antimicrobial properties that has already been touted by lesser-known manufacturers as counter-measure to COVID-19 transmission. […]

sixteen-nine.net
Fri, Nov 20, 2020 at 3:48 PM

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Gateway Outdoor Awarded Contract For Advertising On The City Of Pittsburgh Transit Shelters And Street Furniture (PRNewswire)

The contract includes the exclusive advertising rights throughout the City of Pittsburgh for up to 20 years. As part of the new contract Gateway Outdoor Advertising will manage advertising, maintenance, and upgrading on over 200 existing locations, and expand to 50+ new locations. […]

prnewswire.com
Fri, Nov 20, 2020 at 12:08 AM

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PwC Australia’s full report and forecast on OOH advertising market (Free download with registration)

Social distancing, lockdowns and restricted movement across Australia have had an unforeseeable impact on the reach of OOH, in turn, reducing its ability to be monetised. One must look no further than the name of this medium to determine why its growth trajectory has been abruptly halted by COVID-19. […]

pwc.com.au
Thu, Nov 19, 2020 at 6:43 PM

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Integral Ad Science’s Jessika Miles foresees the arrival of programmatic DOOH at scale in Australia/New Zealand (BandT)

By Jessica Miles. Verification will allow advertisers to buy ‘Quality’ DOOH inventory. The dynamic and contextual nature of digital out of home increases the possibility of incorrect ad delivery which makes third-party verification critical to the success of the medium. […]

bandt.com.au
Thu, Nov 19, 2020 at 6:41 PM

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