VIOOH says programmatic outdoor approaches an omnichannel tipping point (New Digital Age)
Programmatic outdoor advertising is headed for a ‘tipping point’ as it becomes an integral part of omnichannel campaigns at the part of the customer journey where prospects are closest to the point of purchase. Brands and their agencies are starting to see the huge potential of programmatic outdoor not just in planning campaigns targeting audiences in apt locations. […]
Tue, Jan 26, 2021 at 12:10 AM