PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising provider has announced the launch of SweetSpot© Transit Streetcar Measurement, a first-to-market media planning tool for agencies to optimize their investment on Moving Transit advertising. […]
This is a Next fashion apparel and furnishings store in Leicester, UK (go Foxes!) that uses a sweeping direct view LED s the backdrop to its checkout counter. I like this because of the scale of the screen. LCDs and OLEDs are gorgeous, but they are either going to be screens hanging on a wall like paintings, or tiled together with seams. […]
Integrated Systems Events has released more details of its main 2021 event, which will be held in Barcelona from 1-2 June, as managing director Mike Blackman takes part in person in a four-day conference on relaunching the city’s economy after a year of the Covid-19 pandemic. […]
Throughout April, ad space donated by members of the Out of Home Advertising Association of America (OAAA) will feature a campaign to support EARTHDAY.ORG. The campaign aims to spur conversations and action around climate restoration. […]
Today’s podcast guest Auz Khan, CEO of Adwatch Media gives tips on how to use your website to generate more sales leads and what to put on an available billboard. Here are the highlights. What is Adwatch Media and how can it help out of home companies. […]
Association hosts industry’s first discussion on Clubhouse Platform on Cinema and Consumers coming out with ad leaders Screenvision and Canvas Worldwide NEW YORK, April 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today the association and Digital Out-Of-Home (DOOH) industry’s first Clubhouse Chat set for April 20 at 4pm Eastern Time. […]
Robert Campbell, Lamar’s Atlantic Regional Manager, and Tom Sirmon, Lamar’s Gulf Coast Regional Manager, who collectively have been with Lamar for more than 90 years, each announced just before Easter that they would be retiring this summer. Lamar has 7 regional managers who oversee more than 155 local offices. […]
Workplace has developed into one of the most active vertical markets for digital signage technology, with screens provided an obvious and relatively easy solution for workforces that don’t open company-wide emails or click their way through to an intranet site. […]
Intersection, the leading smart cities media and technology company, today announced the addition of Sheri Ham as Vice President of Programmatic Partnerships and Sales. In this role, Ham will set the company’s programmatic strategy and oversee its execution and rollout, driving revenue growth for the company across the programmatic channel. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT One of the larger digital signage networks in North American retail has been quietly building upon in Sam’s Clubs, the big box warehouse club stores that Walmart runs in competition with Costco. […]
The National Football League has named Cisco as an official technology partner. Cisco will work with the NFL to develop a Connected League platform to handle gameday operations such as digital signage and security, according to a press release. "We are excited to have Cisco as an official partner of the NFL. […]
I’m not entirely sure what the COVID situation is in Shenzhen, China, but there is evidently enough comfort around healthy safety for the organizers of LED China to run a live show this week. The event started today, with 1,200 exhibitors and as many as 50,000 attendees, according to the website. There is an option to attend virtually, so that may account for a portion of those numbers. […]
Reading Jim Johnsen’s post he shared in his weekly, OOH…Here’s One Thing– ‘KOKOMO‘, an examination of the Lamar Special Purpose Acquisition Company, (SPAC) named Lamar Partnering Corporation (LPC for now) lead me to further inquiry into the story. […]
Yesterday we discussed some of the logo infringement issues associated with Peruto vs Catalyst. Today we’ll discuss some of the collection issues. Can you collect money on an ad contract if it’s cancelled after only a few days. […]
Tablet-based Rideshare Ad Platform Will Be Incorporated into Nielsen’s Digital Content Ratings Solution. Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s Digital Content Ratings. […]
