Nielsen to Incorporate Octopus Interactive’s In-Vehicle Content into Ratings (OOH Today)
Tablet-based Rideshare Ad Platform Will Be Incorporated into Nielsen’s Digital Content Ratings Solution. Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s Digital Content Ratings. […]
Tue, Apr 13, 2021 at 4:00 PM