Being human means we are emotional beings who are constantly balancing the emotional and logical inner workings of our brain. This is especially true when it comes to the decision-making process. […]
By: Max Roth. SALT LAKE CITY — A bill that passed its first hurdle in a Senate Committee will tell local governments they can't restrict billboard companies that want to transform traditional signs to digital screens. Utah has more billboards than most other states and the billboard industry is influential in both major political parties. […]
By Emily Means. Depending on who you ask, billboards in Utah are good for business or they ruin the state’s scenic views. The debate over the large advertising rectangles continued Tuesday in a Utah legislative committee. […]
This year's championship game will mark the third time Raymond James Stadium has hosted the Big Game under the bright lights of Daktronics LED displays. […]
Boston Omaha has quietly been investing in building a strong portfolio of well-run, cash-generating businesses in its short time as a public company. The management team thus far has proven to be effective capital allocators and currently has a significant amount of cash at their disposal to continue making strategic investments. […]
Emma Leishman. Digital Out-of-Home (DOOH) advertising has been increasing in popularity and scope over the past five years. This is because the medium has become easier to use, more creative, and better at targeting any given demographic more precisely. […]
Both InfoComm and Integrated Systems Europe sent out surveys in the last couple of days asking previous attendees (I assume) about their attitudes towards trade shows and travel as the pandemic wears on. There are several questions in the survey (did them both) about travel intentions, as well as interest and receptivity to things like hybrid and online-only trade shows. […]
Scholars say the unblinking eyes of the Gatsby billboard observed the morality of the Roaring Twenties, perhaps a vigil of the Almighty. The omnipresent billboard also symbolized something more earthly: our deep cultural connection with out of home advertising. […]
The Piccadilly Lights in London carried a final salute to Captain Sir Tom Moore, a hero of the UK’s response to the Covid-19 pandemic. Sir Tom, who was 100 years old when he passed away yesterday, raised more than £32 million for the British National Health Service during a first Covid-19 lockdown, by walking 100 circuits of his garden with the aid of a walking frame. […]
I am pretty sure this happened months and months ago, but the Dallas-based CMS software firm Appspace is just now announcing it has acquired The Marlin Company, a longtime workplace messaging company. Marlin solutions, says a press release, “are now part of the Appspace workplace experience platform. […]
by Brian Rappaport, Founder/CEO Quan Media Group. User generated content can be almost 10 times more influential than influencer content for consumers in their purchase decisions, according to Social Media Week. Does it work the same for public service announcements? […]
The overall adex for Malaysia dipped from RM13.5 billion to RM11.5 billion in 2020 as a result the COVID-19 pandemic. Out of the RM11.5 billion, approximately RM1.3 billion came from OOH (8.7%) and DOOH (2.5%), according to AIMS Research. This represented a drop from RM1.4 billion in 2019. […]
Insider’s Take: The refinancing notice follows recent debt offerings from both Lamar and OUTFRONT. Two likely reasons for the Clear Channel refinancing. The first is to extend the maturity date on a debt tranche that is due to mature in 2024 until 2028. […]
After igniting chaos and mayhem on Wall Street with their GameStop stock purchases, the Reddit community is leveraging technology to spread their message via OOH advertising. One in Times Square New York Friday appeared with the message, “GME Go Brrr.” This message refers to a popular internet meme that uses “Brrr” to signify the sound a money-printing machine makes while in operation. […]
An online community of retail investors from Reddit is in an investment war with hedge funds over GameStop stock (NYSE: GME). As this movement has grown, the community has gotten more creative in calling for its members to hold the stock, and not to sell until the stock value of the company has grown to previously unthinkable heights. […]
