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Canada’s Rogers Sports and Media adds inventory from residential DOOH ad network Vertical Impression to its omnichannel offering

Canada’s largest residential elevator advertising company, Vertical Impression (VI), has signed an exclusive sales agreement with Rogers Sports & Media (RSM). Starting in January 2021, Vertical Impression’s ad inventory and advertising analytics will be offered as part of RSM’s omnichannel advertising offering. […]

verticalimpression.com
Fri, Jan 29, 2021 at 12:08 AM

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Dentsu forecasts revival in global adspend in 2021, digital to account for 50% for first time (Campaign)

With the recovery of auto and passenger traffic, OOH ad spend is expected to recover, with 14.9% growth in 2021. Digital OOH is evolving quickly, both its offer (including programmatic capabilities) as well as demand (advertisers’ use of this media), the report notes. […]

campaignasia.com
Thu, Jan 28, 2021 at 11:11 PM

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JCDecaux full 2020 revenue report (Globenewswire)

Full-Year 2020 revenue: · 2020 adjusted revenue down -40.6% to €2,311.8 million; · 2020 adjusted organic revenue down -38.1%; · Q4 2020 adjusted revenue down -38.0% to €695.1 million; · Q4 2020 adjusted organic revenue down -33.9%; · No quarterly guidance on adjusted organic revenue growth due to Covid-19. […]

globenewswire.com
Thu, Jan 28, 2021 at 11:10 PM

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16:9: Now Fine Pitch LED Is At A State It’s Being Used On Outdoor Rail Platforms

The 16:9 report of direct view LED that was released at the start of the week makes the assertion that the display tech is now mainstreamed, and here’s a good example of that. These are images from train station platforms in the Czech Republic that are using fine pixel pitch outdoor LED for departure time displays. […]

sixteen-nine.net
Thu, Jan 28, 2021 at 11:07 PM

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The QR Code Comeback: 5 Tips for Out-of-Home Designers (OAAA)

2020 was the year of many things, and from a design perspective, you could say it was the year of the QR Code Comeback. […]

thoughtleadership.oaaa.org
Thu, Jan 28, 2021 at 11:07 PM

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Adweek: This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl

GameDay’s mobile retargeting strategy drives online conversions. Opinion has been split on how Covid-19 is affecting out-of-home advertising in Super Bowl 55 host city Tampa, Fla. But the pandemic didn’t stop startup GameDay Vodka from creating a simple, yet effective, local OOH campaign to drive brand awareness and increase sales. […]

adweek.com
Thu, Jan 28, 2021 at 8:26 PM

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Fuel and convenience store chain Ampol Australia taps Coates Group for store signage, rebrand strategy (Retail Customer Experience)

Ampol Australia is tapping Coates Group as its signage provider for a rebrand strategy across 1,900 Australian locations. Coates Group is a global technology company that began as a small, family-owned signage company in Sydney, Australia in the late 1950s. The rebrand collaboration kicked off last August at a pilot store in Concord New South Wales, where Ampol was founded in 1936. […]

retailcustomerexperience.com
Thu, Jan 28, 2021 at 8:21 PM

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PSCo named Sharp/NEC LED distributor for UK/Eire (Installation-International)

PSCo, specialist LED distributor and part of the Midwich Group, become distributor and accredited technical and service partner of LED products of Sharp NEC Display Solutions in the UK and Ireland. […]

installation-international.com
Thu, Jan 28, 2021 at 8:18 PM

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DOOH software: Broadsign Publish product update: mobile-friendly features, remote activation and screen groups (Video, 12:18)

Sponsored feature. Martin Nadeau, Broadsign Publish Product Owner & Sabrina Allard, Product Marketing Manager. Want to work with your mobile? […]

youtube.com
Thu, Jan 28, 2021 at 7:28 PM

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Recap of Sony’s AV consultant panel held January 26, 2021 (rAVe Pubs)

Moderated by rAVe’s Gary Kayye, the Jan. 26 panel included Heather Sidorowicz (president, Southtown Audio Video), Charmaine Torruella (global services manager at Verrex), Pete “TEC MAN” Coman (CTO at PTS – People | Technology | Space), John Garmendi (senior manager, business development B2B at Sony) and Scott Walker (president at Waveguide). 1. […]

ravepubs.com
Thu, Jan 28, 2021 at 7:13 PM

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Commercial Integrator: How to Survive and Thrive in a Period of Pro AV Mergers and Acquisitions

Ari Fuchs is managing director & chief quality officer with The DAK Group, an investment banking firm specializing in the middle-market. The Pro AV industry has seen a considerable uptick in merger and acquisition activity in recent years. A paradigm shift is occurring in how users deploy and consume unified communications and workplace collaboration solutions. […]

commercialintegrator.com
Thu, Jan 28, 2021 at 7:00 PM

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Why billboard sites are selling at lower cash flow multiples than cell towers, Part 2 (Billboard Insider)

Tower multiples are directly related to the number of tenants located on a tower at the time of a sale. Here is what our latest data suggests: 1 Tenant Towers- Avg. Deal Multiple: 34.7x 2 Tenant Towers- Avg. […]

billboardinsider.com
Thu, Jan 28, 2021 at 4:42 PM

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16:9: It’s High Teens Celsius In Barcelona Next Week For Not-ISE

Sigh. I realized today that in much more normal times I’d probably be heading out on my first flight leg over to Barcelona for Integrated Systems Europe. That trade show was, of course, postponed from next week’s planned dates and is now set for the start of June. […]

sixteen-nine.net
Thu, Jan 28, 2021 at 3:48 PM

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Digital Signage Has Evolved from Interactive to Gesture-Based. Where Will It Go from Here? (Commercial Integrator)

By D. Craig MacCormack. Artificial intelligence, augmented reality and online shopping have changed the retail market many times and will probably do it again. […]

commercialintegrator.com
Thu, Jan 28, 2021 at 2:31 PM

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How Convergencia Digital Signage makes premium digital signage in Latin America more affordable and convenient

Sponsored feature. Too often, new businesses in the digital out-of-home space have to compromise on their vision. They want to adopt the latest technologies and deliver an innovative and memorable experience for their audiences, but they don’t have the money to invest in the software that will let them do so. […]

broadsign.com
Thu, Jan 28, 2021 at 11:35 AM

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