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Stark Capital on OOH M&A market: We feel 2025 will be more active than 2024 has been (Billboard Insider)

Craig Berry and Chris Stark, Stark Capital Solutions. The combination of Fed comments related to short term interest rates, along with the decreases in long term interest rates, are good indicators we are moving into a period of decreasing borrowing costs. Higher interest rates has made for significantly less acquisition activity, in 2024. […]

billboardinsider.com
Mon, Aug 26, 2024 at 5:19 PM

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The problem with faux DOOH: it uses someone else’s commercial real estate, without compensation (Invidis)

by Dave Haynes. This is an emerging medium that takes physical spaces – buildings and landmarks – and uses (usually) well-executed CGI work to give them a fun, augmented reality overlay that is then pushed out on social media as videos and images. It’s been called Virtual DooH, Fake DooH or the one I have warmed to, Faux DooH. […]

invidis.com
Mon, Aug 26, 2024 at 5:17 PM

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Why Retail Media Networks Are Surviving Despite Google Not Killing Cookies (Ad Age)

Subscription is required to read the full article. . By Garett Sloane. […]

adage.com
Mon, Aug 26, 2024 at 5:12 PM

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What happens if you remove your client’s billboard ad before the contract expires (Billboard Insider)

Indiana courts found National guilty of willful beach of contract and awarded Wilson compensatory damages of $21,870 (the difference between the $1590/month amount at which the sign was re-rented less the $375/month amount of Wilson’s contract times the 18 months remaining on the ad contract). That’s the lesson of National Advertising vs Wilson Auto Parts. […]

billboardinsider.com
Mon, Aug 26, 2024 at 5:08 PM

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Opinion on Texas DOT vs Primary Media: the billboard company got screwed (Billboard Insider)

OOH executive: "Government not following through on their promises with a bait and switch tactic to get the deed and not allow the relocation they promised.  No wonder people don’t trust the government when they pull these kind of stunts.  No wonder people don’t trust the election process. […]

billboardinsider.com
Mon, Aug 26, 2024 at 5:04 PM

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Will There Be A Sixteen:Nine Digital Signage Industry Mixer At ISE? Yup! (16:9)

With summer winding down (sigh), the emails are starting to come in from people thinking well ahead, asking me if there will be a ... […]

sixteen-nine.net
Mon, Aug 26, 2024 at 1:14 PM

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This Cell Tower In Oman Doubles As Giant Digital DOOH Ad Totem (16:9)

Hat tip to Damian Rezner, COO of Poland’s Screen Network, for noting this project on Linkedin … Cell phone towers have been disguised as ... […]

sixteen-nine.net
Mon, Aug 26, 2024 at 9:59 AM

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Debt costs stable and leverage declining for public US OOH companies (Billboard Insider)

Debt costs were stable at the three public OOH companies during the second quarter of 2024. Lamar has the cheapest weighted average debt costs at 5.0%. Clear Channel Outdoor has the most expensive weighted average debt at 7.4%. […]

billboardinsider.com
Sun, Aug 25, 2024 at 5:55 PM

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Recent OOH campaigns in Ireland: tied to sports events (Adworld)

Colum Harmon, marketing director, PML Group. This summer, OOH has amplified multiple brand associations with key sporting moments by leveraging the visibility and emotional engagement inherent in events such as the GAA Championship, Olympic Games and Premier League football. […]

adworld.ie
Sun, Aug 25, 2024 at 5:39 PM

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Canadian telecom corporation Quebecor continues to expand into OOH advertising with acquisition of NEO-OOH ad network

MONTRÉAL, Aug. 22, 2024 /CNW/ - Quebecor Media Inc.,  through its Quebecor Out-of-Home division, has reached an agreement in principle with Media Group Inc. to acquire NEO-OOH's Canada-wide out-of-home advertising business. […]

Quebecor
Fri, Aug 23, 2024 at 4:52 PM

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OOH ad sales: How to qualify a prospect (Billboard Insider)

Lisa & Dan Nausley. The Common Mistake Salespeople Make. One of the reasons salespeople often fail to gather accurate information about the decision-making process is the way they ask about it. […]

billboardinsider.com
Fri, Aug 23, 2024 at 4:39 PM

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Industry Networking Events Ramping Back Up For Fall: Here Are Two Upcoming Mixers … (16:9)

Networking events are ramping up this fall in the U.S., as summer vacations end, kids head back to school and industry people get their ... […]

sixteen-nine.net
Fri, Aug 23, 2024 at 10:20 AM

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Portugal’s Football Club SC Braga Upgrades To Big New Hisense LED Display At Its Rock Quarry Grounds (16:9)

What’s described by the vendor as the largest LED display at a European football stadium is in the process of going up (and appears ... […]

sixteen-nine.net
Fri, Aug 23, 2024 at 9:45 AM

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OAAA Writes In “Human Approval” For Digital OOH Ads To Reduce Risk Of “Problematic Content” (16:9)

This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written ... […]

sixteen-nine.net
Fri, Aug 23, 2024 at 9:10 AM

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Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network (AdExchanger)

By Victoria McNally. Yahoo said these retail media networks will add roughly 70 million grocery shoppers and 20 million gym-goers to its pool of addressable audiences. More importantly, both retail audiences are made up of verified, first-party data sets, which have more inherent value to marketers as third-party options become scarce and privacy regulations stricter. […]

adexchanger.com
Thu, Aug 22, 2024 at 10:52 PM

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