The problem with faux DOOH: it uses someone else’s commercial real estate, without compensation (Invidis)

by Dave Haynes. This is an emerging medium that takes physical spaces – buildings and landmarks – and uses (usually) well-executed CGI work to give them a fun, augmented reality overlay that is then pushed out on social media as videos and images. It’s been called Virtual DooH, Fake DooH or the one I have warmed to, Faux DooH. […]