Raw Feed & Search

Ströer to Continue Using Hivestack’s Ad Server, SSP and Storefront Products for Another Four Years (DPAA)

The long-standing partnership includes the integration with Hivestack’s Ad Server to accelerate the adoption of programmatic digital out-of-home in the region   Cologne, GERMANY, Montreal, CANADA, March 23, 2021 – Hivestack, one of the world’s leading programmatic digital out-of-home (DOOH) adtech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. […]

dpaaglobal.com
Tue, Mar 23, 2021 at 8:41 AM

Permalink

Product Spotlight: Hand Sanitiser Advertising Displays (Allsee)

In response to the pandemic, last summer Allsee launched a brand-new hybrid digital signage/hand sanitiser display. This product has been hugely popular in a variety of business types, but with reopening on the horizon demand for this product is now higher than ever. […]

allsee-tech.com
Tue, Mar 23, 2021 at 6:00 AM

Permalink

NowSignage Become Approved BrightSign BSN.cloud Integrated Partner (DS Federation)

Submitted by DSF Member Jeff Hastings of BrightSign Manchester, UK – 10 March 2021 – NowSignage today announced they’re the latest digital signage CMS to receive the status of approved BrightSign BSN.cloud Integrated Partner. […]

digitalsignagefederation.org
Tue, Mar 23, 2021 at 5:45 AM

Permalink

Five Things from Lamar’s 2020 Report (Billboard Insider)

Lamar exits Covid with fewer people and fewer displays but more digital signs and more easements.  Here are five things about Lamar that Insider noticed after reading Lamar’s 2020 10k. 1. […]

billboardinsider.com
Mon, Mar 22, 2021 at 6:19 PM

Permalink

Bruin’s $100 Million TGI Sport Deal Targets Digital Signage Tech (Sportico via Yahoo! Sports)

For the past year, leagues and teams, looking for new revenue sources, have in many cases turned to additional advertising signage on and around the field of play. In its newest holding, Bruin Sports Capital believes it has found a way to further capitalize on existing digital boards. […]

sports.yahoo.com
Mon, Mar 22, 2021 at 6:15 PM

Permalink

Prospecting During Tough Times (Billboard Insider)

Kevin Gephart, Sales Columnist, Billboard Insider Thanks to Clayton Stark of Porlier Outdoor for asking about the best sources of prospects during the pandemic. These strategies work for any challenging economic time. For the Dot-com bubble/recession, the mortgage crisis/recession, the formula was the same. […]

billboardinsider.com
Mon, Mar 22, 2021 at 6:00 PM

Permalink

16:9: Huge Tech Distribution Firms Tech Data, SYNNEX Merge In $7B Deal

SYNNEX and Tech Data have announced a definitive agreement to merge companies, creating a monster company in the technology distribution space. The M&A deal is expected to close in Q3-Q4 and until then, the two will operate as separate companies in a “business as usual” mode. The transaction is valued at approximately $7.2 billion, including net debt. […]

sixteen-nine.net
Mon, Mar 22, 2021 at 10:03 AM

Permalink

Getting the Most Out of Programmatic Digital Out-of-Home (B & T)

Chi Lo is the director of accounts Australia & new Zealand at The Trade Desk. Here, he explains how advertisers can successfully implement programmatic digital out-of-home in their marketing campaigns. Billboards: one of the oldest ways of advertising. […]

bandt.com.au
Mon, Mar 22, 2021 at 8:45 AM

Permalink

16:9: Creative Uses for Low-Cost Low-Resolution Displays

Most of the marketing and much of the design execution for LED has been focused, rightly, on increasingly fine pixel pitch displays and tight resolutions, but there’s an interested diversion some designers are taking with addressable LED lights. […]

sixteen-nine.net
Mon, Mar 22, 2021 at 8:41 AM

Permalink

Some March Madness Insights From Geopath (OOH Today)

By Al Sermeno Photography shutterstock March Madness Insights from Geopath Geekout Fast Fact Friday     by Anthony (A.J.) Cioffi Marketing Coordinator, Geopath   March Madness is finally here! After cancelled tournaments last year due to the onset of COVID-19 last March, college basketball fans across the country are more than ready for this year’s games. […]

oohtoday.com
Mon, Mar 22, 2021 at 6:00 AM

Permalink

Richard Rothefelder on the PETA vs Hinckley First-Amendment Case (Billboard Insider)

On March 15, 2021, the United States District Court for the Southern District of Texas issued an interesting First Amendment decision with potentially broad impact on the out of home industry. The case is PETA vs Hinckley, and you can access the opinion here. […]

billboardinsider.com
Sun, Mar 21, 2021 at 9:30 AM

Permalink

16:9: Looking at the Numbers Behind the Kwik Trip–PPDS Screen Rollout

The commercial display company PPDS, aka Philips, has announced the completion of a smart digital signage rollout to some 700 Kwik Trip convenience stores across the U.S. midwest. The c-store chain started a modernization program in 2018 and now has more than 1,000 screens in place – all of them Philips D-Line displays with embedded Android media players. […]

sixteen-nine.net
Sun, Mar 21, 2021 at 9:00 AM

Permalink

2020 Wrap-Up: It Could Have Been Worse (Dash Two)

You can sum up the full-year out of home advertising numbers for 2020 in four words: Could have been worse. There’s not much you can say that about in 2020, a disaster of a year for everything from the concert industry to restaurants to politicians of all stripes. […]

dashtwo.com
Sun, Mar 21, 2021 at 8:45 AM

Permalink

San Jose Billboard Battle Is Not Over (Billboard Insider)

The San Jose billboard saga continues as the City Council faces opposition, but not from the billboard industry. The allegations come from Citizens for Free Speech and Equal Justice who, as reported by the The San Jose Spotlight, illegally erected a digital billboard near Highways 880 and 101 to sell advertising. They say the billboard is legal and the city’s policy unconstitutional. […]

billboardinsider.com
Sun, Mar 21, 2021 at 8:30 AM

Permalink

Hal Stevenson and Justin Powell on Finding Good Out-of-Home Locations (Billboard Insider)

Hal Stevenson, Head of Development, Grace Outdoor Some advice from Grace Outdoor’s Hal Stevenson and Huntington Outdoor’s Justin Powell on finding good out of home locations taken from In Their Words – Out of Home Executives talk about out of home. Hal Stevenson, Grace Outdoor Advertising You’ve got to start with politics. […]

billboardinsider.com
Sun, Mar 21, 2021 at 8:00 AM

Permalink