OUTFRONT leaves Covid with fewer employees, fewer billboard leases and more digital screens. OUTFRONT’s capital spending will increase in 2021 although the increase won’t match Lamar’s increase because OUTFRONT’s markets are taking longer to rebound from covid. Here are 5 things Insider learned from reading OUTFRONT’s 2020 10k. […]
I can’t think of another CMS software company that has managed to build up something akin to dominance in a vertical market the way Broadsign has with ad-based Digital OOH Networks. The one exception would perhaps be STRATACACHE, but in a very different vertical – major QSR chains. […]
Swiftmile Becomes Member of Geopath Membership to provide micromobility infrastructure company with insights and a network to fuel the expansion of its DOOH offering San Carlos, CA – Swiftmile, the pioneer in micromobility charging infrastructure and technology solutions, announced today it has joined Geopath, the not-for-profit organization that provides the industry-standard measurement currency for the out-of-home (OOH) advertising industry. As Swiftmile expands its national digital out-of-home (DOOH) ad network, this partnership with Geopath will help Swifmile’s digital ad screens maximize their impact. […]
Many readers know that my background is in commercial real estate. What they may not know is that I started my career with the Maricopa County Assessor’s office appraising commercial real estate for tax assessment (or equalization). Those were lean earning years, but I loved the analytical office work and getting out of the office to look at new buildings popping up all over Phoenix. […]
DSF Member Signagelive has written this article about their successful installation of a content management system for the Thirteen Group. Introduction Thirteen Group have over 1500 staff ensuring 70,000 customers across the North East and Teesside have access to homes and support. […]
New COMMB Board members Aballini, Bansavatar, Leroux COMMB Appoints Four New Members to Board of Directors Toronto, Canadian Out of Home Marketing Bureau (COMMB) announced the appointment of four new members to its Board of Directors. […]
The long-standing partnership includes the integration with Hivestack’s Ad Server to accelerate the adoption of programmatic digital out-of-home in the region Cologne, GERMANY, Montreal, CANADA, March 23, 2021 – Hivestack, one of the world’s leading programmatic digital out-of-home (DOOH) adtech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. […]
In response to the pandemic, last summer Allsee launched a brand-new hybrid digital signage/hand sanitiser display. This product has been hugely popular in a variety of business types, but with reopening on the horizon demand for this product is now higher than ever. […]
Submitted by DSF Member Jeff Hastings of BrightSign Manchester, UK – 10 March 2021 – NowSignage today announced they’re the latest digital signage CMS to receive the status of approved BrightSign BSN.cloud Integrated Partner. […]
Lamar exits Covid with fewer people and fewer displays but more digital signs and more easements. Here are five things about Lamar that Insider noticed after reading Lamar’s 2020 10k. 1. […]
For the past year, leagues and teams, looking for new revenue sources, have in many cases turned to additional advertising signage on and around the field of play. In its newest holding, Bruin Sports Capital believes it has found a way to further capitalize on existing digital boards. […]
Kevin Gephart, Sales Columnist, Billboard Insider Thanks to Clayton Stark of Porlier Outdoor for asking about the best sources of prospects during the pandemic. These strategies work for any challenging economic time. For the Dot-com bubble/recession, the mortgage crisis/recession, the formula was the same. […]
SYNNEX and Tech Data have announced a definitive agreement to merge companies, creating a monster company in the technology distribution space. The M&A deal is expected to close in Q3-Q4 and until then, the two will operate as separate companies in a “business as usual” mode. The transaction is valued at approximately $7.2 billion, including net debt. […]
Chi Lo is the director of accounts Australia & new Zealand at The Trade Desk. Here, he explains how advertisers can successfully implement programmatic digital out-of-home in their marketing campaigns. Billboards: one of the oldest ways of advertising. […]
Most of the marketing and much of the design execution for LED has been focused, rightly, on increasingly fine pixel pitch displays and tight resolutions, but there’s an interested diversion some designers are taking with addressable LED lights. […]
