They do like their bling in places like Abu Dhabi, so it is perhaps not surprising that even gas/petrol stations can have over-the-top, digitally-enhanced ... […]
This is not at all digital signage, but what was done here could easily be stitched into a larger visual project that includes digital ... […]
I was just saying the other day, again, that if people want to see innovation and how digital signage can be applied across big ... […]
A report from a few days back suggested Panasonic had fully sold its projectors business, however deal details now coming available indicate the Japanese ... […]
by Florian Rotberg. Even though Samsung’s entire visual display business is benefiting from major sporting events this summer, intense competition with Chinese suppliers and low demand for professional display solutions are leaving their mark on the balance sheet. Differentiation should be achieved through AI, IT security, design, services and IoT. […]
By Nicole Silberstein. For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better experiences for customers, high-intent audiences and closed-loop attribution for advertisers. But is all that actually happening yet? […]
LBB Editorial. 2024 has been the backdrop for major sporting events like the UEFA Euros in Germany and the Summer Olympics in France, offering brands the opportunity to leverage OOH, writes LBB’s Olivia Atkins. Industry insiders weigh in on the effectiveness of the medium. […]
Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. […]
This is the strongest H1 performance on record, achieved despite a challenging market environment over the past year. Key highlights from H1 include: • Digital Out of Home (DOOH) remained the primary growth driver for the Out of Home industry, generating $66.9 million in revenue – a 13% year-on-year increase. DOOH represents 77% of total Out of Home revenue, up from 75% for H1 2023. […]
University of Waterloo researchers have partnered with the Canadian Standards Association Group to interview people living with disabilities about their experiences with self-serve devices including ATMs and kiosks. According to the responses, there is an overwhelming consensus that most of the devices have little to no accessibility features, according to a Mirage report. […]
Eloise Hill. John Lewis has unveiled a host of new retail media plans to help brands connect with shoppers on its website. The move means brands will be able to create and manage their own campaigns, including through banner adverts and sponsored product listings. […]
Charlie Callari. The sale I am proudest of to date is Law Tigers, America’s motorcycle lawyers. This sale started as a 3 location sale in Georgia. […]
Wildstone is Europe’s leading owner of outdoor media infrastructure and is at the forefront of digitally transforming the OOH sector. Damian Cox, Founder and CEO, told Digital Signage Pulse about the strength of billboards, the digitisation of OOH and the company’s growth ambitions. […]
Registration is now open for the DPAA’s annual Global Summit in New York City, back again at Pier Sixty and running October 15th. From ... […]
The contract was awarded by Cross Yarra Partnership, a consortium comprising investors Capella Capital (Lendlease), John Holland, Bouygues and John Laing. OOh!media will manage the fully digital small and large format out of home network, including installation, operation, maintenance and advertising services. […]
