Raw Feed & Search

Survey of 1200 participants by programmatic DOOH SSP VIOOH says programmatic DOOH adoption expected to rise 35% globally in next 18 months (Branding in Asia)

According to VIOOH, the global survey of 1,200 advertisers and agencies across the US, UK, Australia, Germany, France and this year’s guest market Brazil, reveals an anticipated increase in prDOOH investment of 28% over the next 18 months, led by US, UK and French marketers, all projecting a 29% growth in investment. […]

brandinginasia.com · Promoted content
Tue, Sep 17, 2024 at 12:10 AM

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Acquisitions made by public US OOH ad operators are down by 44% in 2024: Moorgate Capital report (Billboard Insider)

Lamar, OUTFRONT and Clear Channel Outdoor have done only $45 million in acquisitions during the first half of 2024, down from $81 million in acquisitions the first half of 2023 and $508 million in the first half of 2022. […]

billboardinsider.com
Mon, Sep 16, 2024 at 2:39 PM

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3 retail media trends in 2024: Search holds its value, while competition heats up (EMARKETER)

by Meaghan Yuen. “In 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending—nearly twice as quickly as it took social media,” our analyst Max Willens said on a recent Meet the Analyst webinar. “That was just the start. […]

emarketer.com
Mon, Sep 16, 2024 at 2:38 PM

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Red Bull F1 Team Switches On Huge 46-Meter-Wide LED Wall At UK Tech Campus (16:9)

The Red Bull F1 racing team has had a LOT of success in recent years (though McLaren really coming on now) and that success ... […]

sixteen-nine.net
Mon, Sep 16, 2024 at 11:08 AM

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Polish Media Company Mashes Up Sensors For What It Calls AI Screen (16:9)

The Polish digital OOH media company Screen Network has started branding its big media facade on the main entry to an urban shopping centre ... […]

sixteen-nine.net
Mon, Sep 16, 2024 at 9:09 AM

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Transport For London Renews Giant Ad Concessions For Rail And Bus Systems (16:9)

The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners ... […]

sixteen-nine.net
Mon, Sep 16, 2024 at 8:13 AM

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Survey commissioned by programmatic DOOH SSP VIOOH says programmatic DOOH advertising is thriving in Australia (Mediaweek)

by Alisha Buaya. The adoption rate of programmatic DOOH in media plans will increase from 27% to 35% over the next 18 months, aligning with global forecasts, according to the new research from VIOOH into the programmatic DOOH (prDOOH) market. […]

mediaweek.com.au · Promoted content
Mon, Sep 16, 2024 at 12:10 AM

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T-Mobile’s Kevin McGurn: “The measurement is fully broken”; T-Moblile launches a retail media network (The Current)

Kevin McGurn, T-Mobile’s VP and head of sales, marketing and distribution. We wanted to first and foremost connect our own screens in 12,000 stores that are all around the United States for T-Mobile and Metro. But the fact is, there are very few standards today as the media landscape is fragmented, starting with television and into every other line item on a plan. […]

thecurrent.com
Sun, Sep 15, 2024 at 3:37 PM

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Lamar Advertising (LAMR): An Outdoor Ad REIT Spinning Off Attractive Income, Returns (MoneyShow)

Martin Fridson, editor of Forbes/Fridson Income Securities Investor. Lamar Advertising Co. (LAMR) is one of the largest outdoor advertising Real Estate Investing Trusts (REITs) worldwide, with more than 363,000 displays across 45 US states and Canada. […]

moneyshow.com
Sun, Sep 15, 2024 at 3:33 PM

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How to size an out-of-home easement (Billboard Insider)

Andy Goodman, Age Advertising. The size of the easement will vary depending on the design of the structure. On a 14′ by 48′ back-to-back structure, I would recommend a minimum easement length of 50′ or more. […]

billboardinsider.com
Fri, Sep 13, 2024 at 4:04 PM

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Blinged-Out College Sports Locker Rooms With Screens For Each Player Seemingly Becoming A Standard (16:9)

A few years ago some big US college football teams started adding digital to their blinged-out locker rooms and training facilities, and it is ... […]

sixteen-nine.net
Fri, Sep 13, 2024 at 7:41 AM

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Top digital signage integrators and software providers in DACH region – Germany, Austria, and Switzerland (Invidis)

Cancom ranks first in the entire DACH region, followed by Heinekingmedia in second place and P.O.S. The Instore Experience, the digital signage brand of Radio P.O.S., in third place. The complete ranking of the 35 largest integrators in the DACH region is available in the invidis Yearbook 2024. […]

invidis.com
Thu, Sep 12, 2024 at 5:34 PM

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Despite retail media’s growth, in-store measurement is still playing catchup (DIGIDAY)

By Michael Bürgi. With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel retail media spend in 2024 at just under $60 billion — there’s one part of the business that’s been almost overlooked. Ironically, it’s the part of the business that’s been around longest: in-store media. […]

digiday.com
Thu, Sep 12, 2024 at 5:15 PM

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In-store retail media is proving more influential to consumers, compared to online advertising (Grocery Dive)

By Peyton Bigora. Currently, 84% of retail sales continue to occur in-store, making the potential of in-store retail media more crucial than ever before, according to a July report from in-store advertising provider Vibenomics. […]

grocerydive.com
Thu, Sep 12, 2024 at 5:12 PM

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IFA 2024: Highlights from a ProAV Perspective (Invidis)

by Antonia Hamberger. Berlin. In addition to thousands of commodities and plenty of absurdities, IFA 2024 also offered some things that deserved to be called innovative. […]

invidis.com
Thu, Sep 12, 2024 at 4:50 PM

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