Lemma's integration with Yahoo demand-side platform allowed the Omnicom Media Group to buy and implement the programmatic DOOH exposure for the Renault Kiger model as part of their omnichannel campaign. The campaign runs on DOOH screens in India's busiest airports. […]
Moldrich joined as CEO of OMA in 2010, bringing 30 years’ experience to the role, having worked in various sectors, including media, the arts, higher education and in government, as a marketer. OMA is currently taking expressions of interest for the CEO position at the OMA and MOVE. Moldrich will be taking six months off to recharge and revitalise before she considers her next move. […]
By Calum Jaspan. Transport for NSW has put the out-of-home contract for the new Sydney Metro City and Southwest contract out to tender, worth an initial seven years with an option to extend an extra three. […]
Initial share buyback program of up to EUR 50m for the coming months / Q3 business performance fully in line with forecast and on course to achieve targets for the year / Long-term profitable growth thanks to structural tailwind from the digitalization of out-of-home advertising. Today, Ströer Management SE, the general partner of Ströer SE & Co. […]
At the IBOUSA conference last week Lisa and Dan Nausley highlighted industries that are less likely to be impacted by recession. They make good candidates to look to for advertising, especially if the economy cools off. […]
Brian Coleman, CFO, Clear Channel Outdoor. The fundamentals of the business are pretty sound…advertisers who had left the market during covid are coming back and finding that the signs aren’t there any more so I think it’s created demand for outdoor assets… Digital Billboard Conversions. There’s still ample opportunity. […]
E Ink Holdings Inc. (E Ink) and Sharp Display Technology Corporation (SDTC) will be collaborating to adopt SDTC’s indium gallium zinc oxide (IGZO*2) backplanes for ePaper modules used in eReader and eNote products. E Ink and SDTC will explore the use of IGZO for larger sizes for signage applications in retail and transportation. […]
Choose an energy-efficient display, turn it off when not needed, manage the brightness, and consider the impact of the content and media playback device, writes Jeff Hastings. With energy costs rising at 30% year over year, businesses are increasingly concerned about reducing consumption. […]
JCDecaux, the UK’s biggest outdoor advertising company, has applied for permission to erect eight units outside shops and hotels. Its application says it is part of a national programme to “update and replace the older style of telephone kiosk”. The units would also include defibrillators. […]
After 31 years, PMD Media has officially rebranded as WNDW. PMD Media is a “hyper-local” OOH advertising company that provides street-level window billboards and access to advertisers through its network of 45,000 small businesses. The fifth largest U.S. […]
The World Out of Home Organization’s APAC Forum will be held in- person in Kuala Lumpur, Malaysia, from October 11th to 13th. […]
Quotient provides a platform for marketers to measure the impact of promotions with media such as digital out-of-home, sponsored search and on- and offsite display. Quotient’s new, on-demand, measurement ensures that every shoppable moment is attributable, now measuring performance across promotions and media campaigns comprehensively through the company’s multi-touch attribution methodology. […]
Exclusive for Digital Signage Pulse readers: Use this code to get 20% off any conference pass or a free Expo Hall pass. Click here to get the code: DSPulse special rate for DSE 2022. […]
Danielle Rind, VP of Digital Solutions at Talon America. The 2022 midterm elections are projected to set a new political ad spending record. With numerous competitive gubernatorial and Congressional races, reaching intended voters will be critical to political advertising success. […]
The integration allows advertisers from within Spain and other countries to activate programmatic DOOH campaigns into global markets such as the UK, France, Germany, Italy, Japan, China and the USA. This is a significant development in the Spanish market, arriving at an opportune time as programmatic DOOH begins to pick up pace. […]
