By Matthew Keegan. Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant? […]
Interview with Ari Buchalter, CEO, Place Exchange. PerView is a product we developed in line with the OAAA OOH Impression Measurement Guidelines that provides dynamic, up-to-date Reach, Frequency, and Impression (RFI) measurement across all OOH media venues and formats. PerView isn’t limited to just programmatic buys or media that transacts on Place Exchange. […]
Adkom’s new 100% carbon-neutral media format consists of solar-powered kiosks. Our municipal partners have given us some especially attractive sign locations and, in return, use 40% of the digital ad slots for their own messaging - PSAs, transit and weather updates, area maps - a trusted environment for your brand to also appear. Kiosks offer multiple features for your brand. […]
Click here for information and to register for the event. Creativity has always been a key ingredient in marketing, and even the biggest brands like Microsoft have re-examined their processes in the last few years. Kathleen Hall is Chief Brand Officer at Microsoft, one of the world’s largest advertisers, and a member of DPAA’s Brand Board. […]
Click here for information and to register for the event. CVS Health played a critical role in supporting Americans during COVID, now Diego Vaccarezza, VP of Enterprise Media at CVS talks about the role this team played and lessons learned. […]
The Digital OOH media company Volta has been announcing aggressive rollout plans at the same time as financial filings show a company burning through ... […]
The fastest-growing format was out-of-home advertising, reflecting the return to mobility for most Americans following the pandemic, the report said. […]
MONDAY OCTOBER 10: 15:00 – 17:00 Creative Realities Inc. Digital Safari At Hudson Yards; 18:00 – 20:00 Digital Signage Federation Cocktails & Controversy; 18:00 – 20:00 DPAA VIP & Speakers Dinner (Invite Only). […]
Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization's APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13. […]
Interview with Marc Borzykowski, CEO, Vector Media. The digital panels are anticipated to be new model 75″ LED bus shelter panels. These panels will also be deployed on many of the amenities being deployed such as scooter docks, equipment lockers and wayfinding kiosks. […]
By Katy Conway. While it’s natural for your business to consider various cost-cutting exercises as you look to consolidate your interests, you should try to avoid slashing your marketing spend as a first port of call. […]
By Bill Bradley. Out-of-home advertising was the fastest growing ad format, with 30% growth year-over-year, largely driven by the ongoing recovery since the Covid-19 pandemic led to a steep decline in 2020. Cinema advertising also recovered, growing 430% in the first half, as audiences returned to theaters in full force. […]
By Guy Campos. An energy-saving ban on the use of digital signage and Digital Out of Home screens will now only run from 10pm to 6am, rather than the 10pm to 4pm period in the initial regulations. The German government has cut back restrictions on the use of digital signage designed to curb energy usage. […]
By Webb Wright. It’s beginning to look a lot like out-of-home (OOH) advertising season. 59% of people have plans to travel during the upcoming holiday season, with the vast majority planning to travel by personal vehicle, airplane, or a combination of the two, per a new poll of 1,000 American adults from the Out-of-Home Advertising Association of America (OAAA) and the Harris Poll. […]
This realighnment refocuses resources on accelerating the company’s successful digital advertising business, collaborating with Volta’s numerous retail and commercial property partners, and driving public-private partnerships that align with the $7.5 billion of funding the Federal government has allocated towards public EV charging infrastructure buildout under the Bipartisan Infrastructure Law. […]
