By Tayla Foster. Out-of-home (OOH) net media revenue grew 43.7% to $244.6 million in the September quarter, according to the Outdoor Media Association (OMA). Digital OOH (DOOH) revenue accounts for 62.5% of net media revenue year-to-date, up from 57.6% for the same period last year. […]
Outdoor media also continued to deliver strong ad spend with the total increasing 16.9 percent in August while Cinema ad spend grew 82 percent. SMI AU/NZ Managing Director Jane Ractliffe says there’s no sign the current economic challenges are impacting ad demand, with SMI’s early data for September showing the total ad spend already equal to last year’s September total (ex Digital). […]
Billboard Insider’s Take: You need to be careful about locking in a multiyear contract without an adequate contract escalation. If inflation remains high or demand for out of home continues to accelerate a multiyear contract without adequate inflators will be a loser. Clients who experience financial distress in a recession will balk at paying regardless of how long a contract is. […]
Clear Channel Airports has signed a new multi-year, multimillion dollar sponsorship with PenFed Credit Union that includes a brand takeover of the Concourse C Connector at Washington Dulles International Airport (IAD), operated by the Metropolitan Washington Airports Authority (MWAA). […]
This is a new digital landmark installation in the city center of Benidorm, a tourist magnet city along a Spanish stretch of the ... […]
Via AV Interactive … Tornadoes are mainly associated with the US Midwest, but they also happen in other areas and countries – including France. ... […]
With the addition of Hivestack, along with SSPs, Broadsign, and VIOOH, nearly all of the global DOOH inventory on the market is available through Taptap's Sonata, creating new ways to connect with additional audiences and more opportunity for integrated omnichannel campaigns. In the Sonata platform, marketers can use location intelligence to plan, buy, and analyse DOOH campaigns. […]
DPAA Global Summit on October 11 in New York. Click here for information and to register for the event. Adidas has been an iconic brand for generations. […]
Following a competitive tender, JCDecaux ATA Saudi has been awarded the advertising contract at the King Fahd Causeway, managed by the King Fahd Causeway Authority. Stretching 25kms, the Causeway represents the only land access between Saudi Arabia and Bahrain. JCDecaux is now appointed as the exclusive advertising operator at the Causeway for a term of 10 years. […]
The total LED marketplace is expected to reach sales of some $19.5 billion by 2026, growing at a compound rate of 21%, suggests UK-based research ... […]
ISE is one of the largest digital signage exhibitions in the world. So attendees looking for solutions in this area should make the Digital Signage and DooH Zone in Hall 6 their first port of call, closely followed by Hall 3, where the big names in display technology take their place within the Multi-Technology Zone. […]
JCDecaux SA (Euronext Paris: DEC), The registration of JCDecaux SA as a European Company, which was approved by the Combined General Meeting of Shareholders on May 14th 2020, became effective in the Trade and Companies Register on September 27th 2022. This new legal status reinforces the European dimension of a global Group for all its stakeholders. […]
Christopher Rothfelder, Michael Falick, Rothfelder Falick. Lawsuits challenging permit denials are frequently thrown out on sovereign immunity grounds unless the legislature grants permission to sue. Everyone’s heard of sovereign or governmental immunity—generally speaking, governmental entities can’t be sued. […]
I don’t know if this qualifies as digital signage or digital out of home, but whatever the case, a move by the National Hockey ... […]
By Tom Butts. Although the move toward motion digital signage ads adds to NHL revenues, the addition of this feature could turn off potential new fans, HockeyBuzz.com writes. “The major problem with these new technology-based “solutions” will result from the portion of the public that already finds hockey difficult to follow due to its byzantine rules, quick-moving action and small puck. […]
