Short Versus Multi-Year OOH Ad Contracts: Pros and Cons (Billboard Insider)
Billboard Insider’s Take: You need to be careful about locking in a multiyear contract without an adequate contract escalation. If inflation remains high or demand for out of home continues to accelerate a multiyear contract without adequate inflators will be a loser. Clients who experience financial distress in a recession will balk at paying regardless of how long a contract is. […]
Wed, Oct 5, 2022 at 12:57 PM