Raw Feed & Search

UK’s DOOH ad operator Global makes ad inventory on the Elizabeth line available for programmatic buying via 12 demand-side platforms (Global PR)

One of Europe's biggest construction projects, Elizabeth line is a 73-mile (118km) railway in south-east England. Global, the media & entertainment group, has completed the integration of the Elizabeth line into its digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens. […]

Global
Tue, Oct 18, 2022 at 6:11 PM

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Winners of Ocean Outdoor’s Digital Creative Competition 2022 (Ocean Outdoor)

1st Prize: EE “HOME SAFE” by Saatchi & Saatchi. EE’s ‘Stay Connected data’ means that no matter where they are, how late, or out of data, customers always have access to the essential apps to get home safely at night. Combining this offering with Ocean’s technology, EE uses live data feeds across the Loop network to pull in travel updates to help plan and track journeys. […]

oceanoutdoor.com
Tue, Oct 18, 2022 at 4:39 PM

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Canadian OOH media infrastructure company VENDO Media Inc. receives investment from Forum Asset Management (DPAA)

Proceeds from Forum’s investment were used to complete the acquisition of Media City Pub Inc. (“Media City”), and will be used to fund future growth.   VENDO is a Canadian out-of-home media infrastructure company, formed through the combination of Media City and Signpatico. […]

dpaaglobal.com
Tue, Oct 18, 2022 at 11:41 AM

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Volta Media says advertisers can now buy its DOOH inventory via any programmatic SSP platform (Business Wire)

Volta Inc. (NYSE: VLTA) ("Volta"), an electric vehicle ("EV") charging and media company, announced that all advertisers now have equal and complete access to the Volta Media™ Network’s full range of programmatic inventory, regardless of which platform they use to buy media. […]

Volta
Tue, Oct 18, 2022 at 11:34 AM

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Aussie Home Loans uses targeted DOOH campaign on JCDecaux network to increase traffic to its website (AdNews)

This is a first for Aussie that has traditionally planned its OOH media against Aussie store locations. The campaign, targeting Australians who would like to refinance their existing home-loan due to rising interest rates, has been informed by JCDecaux’s ORBIT – a planning platform that uses geo-spatial audience intelligence to determine where the Aussie refinancer audience lives. […]

adnews.com.au
Tue, Oct 18, 2022 at 11:13 AM

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UK Startup Cloudshelf Launches No Code Platform Bridging E-Commerce Sites To In-Store Kiosks (16:9)

A London-based start-up called Cloudshelf has formally launched a no-code, automated platform it says bridges online shopping to in-store by extending a version of ... […]

sixteen-nine.net
Tue, Oct 18, 2022 at 9:07 AM

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Global DOOH will account for 50% of all OOH revenue by 2026, according to WOO’s Goddard (Billboard Insider)

World Out of Home Organization (WOO) President Tom Goddard spoke to 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week. The APAC region, which now accounts for a third of the world’s Gross Domestic Product, is set to share in the Out of Home industry’s worldwide strong bounce back after the pandemic. […]

billboardinsider.com
Mon, Oct 17, 2022 at 5:52 PM

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Clear Channel Outdoor has failed to sell their European assets (Billboard Insider)

Clear Channel execs say that they may try to sell certain pieces. There are three problems with keeping Europe. First, Clear Channel Europe operates at lower margins. […]

billboardinsider.com
Mon, Oct 17, 2022 at 5:50 PM

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How Offline Out-Of-Home Advertising Influences Online Action in Canada (Forbes Council post)

Sponsored feature. Amanda Dorenberg, President of COMMB. A recently released study by OUTFRONT and Environics Research found that nearly half (49%) of Canadians exposed to OOH go online to search for more information. […]

forbes.com · Promoted content
Mon, Oct 17, 2022 at 5:43 PM

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B-Tech joins Neomounts in newly formed Global Mounts Group (Neomounts)

Neomounts, known for its wide range of mounting products for AV and IT hardware, and AV-mounting specialist B-Tech have joined forces. By combining their activities into one group, the parties aim to accelerate growth by further strengthening international markets and creating synergies. […]

neomounts.com
Mon, Oct 17, 2022 at 5:23 PM

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Mood Media digital menu boards are now integrated with Lightspeed’s POS platform (EINNews)

Small and mid-sized restaurants, bars, cafes and coffee shops can now use Lightspeed's POS platform with Mood Media digital menu boards to manage menu items as well as automatically update and display daily specials, pricing, product descriptions, nutritional details, promotions, etc. in real time. […]

einnews.com
Mon, Oct 17, 2022 at 5:16 PM

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Philips Digital Signage (PPDS) debuts stretched displays for tight spaces (PPDS)

PPDS, the exclusive global provider of Philips professional displays and solutions, has unveiled Philips S-Line – a series of stretched digital signage displays. […]

PPDS
Mon, Oct 17, 2022 at 5:11 PM

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DOOH Strategy for Black Friday Sales Success (Adomni)

By Julia Cramer. Consumers are starting to think about Black Friday, the year's biggest shopping event, as the days grow colder and shorter. Last year, there was a glimmer of hope as Americans felt more comfortable shopping in brick-and-mortar stores. […]

adomni.com
Mon, Oct 17, 2022 at 4:03 PM

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DSF Plans Meet And Mingle, Mini-Conference And Tour For Nov. 2 In Dallas (16:9)

The Digital Signage Federation has another one of its regular (now that things are semi-normal again) networking events in the works, this one in ... […]

sixteen-nine.net
Mon, Oct 17, 2022 at 11:39 AM

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London Flagship Of Luxury Retailer Uses High Street Facade As Vast Digital Art Canvas (16:9)

This is new to me but likely not to people who live or work in London – the flagship store of a UK luxury ... […]

sixteen-nine.net
Mon, Oct 17, 2022 at 8:42 AM

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