There are many, many stories of ad-based digital signage networks starting up in bars and restaurants, but many and perhaps most of those stories ... […]
A brand awareness campaign does exactly what it sounds like. It lets people know about your company and what you do. This type of campaign works best for newer companies whose identity and services may not be widely known. […]
Billboard Insider interviewed Chris Cowlbeck, IBOUSA Chief Vision Officer. […]
Pattison Sign Group will officially acquire signage and media company Provincial Sign Systems at the end of October. Photo courtesy Pattison Sign Group Pattison Sign Group will officially acquire signage and media company Provincial Sign Systems at the end of October. […]
GroupM’s New Zealand agencies and their clients will be able to monitor and verify digital and static out-of-home campaigns in near real time, following an agreement with OOH third-party verifier Seedooh. […]
The trading of ALFI, INC's common stock (ALF) and warrants will be suspended at the opening of business on October 25, 2022, and a Form 25-NSE will be filed with the Securities and Exchange Commission, which will remove the Company's securities from listing and registration on Nasdaq. […]
McLaren Racing has signed a deal with digital advertising company Seamless Digital to bring DooH screens into the cockpits of Formula One cars for the first time. The British motor racing team’s two cars will feature the two-display system for Friday practice sessions for the remainder of the 2022 season. […]
Vistar Media's full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. Advana will use Vistar’s full stack- including its ad server, device and content management software, and supply-side platform - to manage all inventory and create a seamless content and ad delivery experience. […]
Keith has been an icon in our industry because of the experience and knowledge that he’s gained in his 51 working years. Incredibly skilled in Sign Installation, Keith is equally skilled with customers and mentoring the young professionals who are the future of our industry. His expertise has been a trusted resource to all; from partners, co-workers, industry professionals, and to his customers. […]
I assume it would be wise for any sales or business development person to add an asterisk to sales opportunity reports when the project ... […]
Vivint Arena, home to the NBA’s Utah Jazz, just completed a big LED refresh in its seating areas – adding a pile of new ... […]
Large-format LED display maker Watchfire Signs has made its first acquisition since its own purchase earlier in the year – with the now private ... […]
The old Battersea Power Station – a huge coal-powered electric generation station along the Thames in London – has been revived after decades of ... […]
In a first for the brand, a ‘One Good Thing Newsroom’ has been created, using dynamic digital OOH 6-sheets to highlight good news in a wider news landscape of negative headlines. The creative will change and be updated in near real-time, responding to news, weather, pop culture and more in an attempt to bring some national cheer. […]
As a result of pandemic lockdowns, some OOH advertisers became more strategic with placements. By Phoebe Bain. Perhaps no sector of the marketing industry was more impacted by the start of the pandemic than OOH marketing. […]
