Capital One UK runs a dynamic DOOH campaign as part of an omnichannel campaign (ExchangeWire)
In a first for the brand, a ‘One Good Thing Newsroom’ has been created, using dynamic digital OOH 6-sheets to highlight good news in a wider news landscape of negative headlines. The creative will change and be updated in near real-time, responding to news, weather, pop culture and more in an attempt to bring some national cheer. […]
Mon, Oct 24, 2022 at 12:10 AM