Raw Feed & Search

UK advertising spend forecast to rise to £35bn this year, OOH up 46.4% in Q2, 2022 (AA/WARC)

SPEND PROJECTED TO NEAR £10BN DURING Q4 WORLD CUP CHRISTMAS PERIOD   London, October 27th, 2022: The latest Advertising Association/WARC Expenditure Report has forecast the value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9bn, though this does reflect a downgrade of 1.7pp from the previous forecast in July. […]

AA/WARC
Wed, Oct 26, 2022 at 10:38 PM

Permalink

October 2022 report: Impact, Growth and Change in Canadian OOH (by COMMB)

Canadian Out of Home Marketing and Measurement Bureau (COMMB) has released a report that focuses on the post-pandemic market and consumer behaviours. […]

assets.ctfassets.net
Wed, Oct 26, 2022 at 9:36 PM

Permalink

What the Market Says About Inflation (Billboard Insider)

Billboard Insider’s take: If the market is expecting 2.7% inflation for the next five years it’s a good idea to build this number into your lease and ad pricing. You need to keep track of inflation when you reset ad rates or negotiate lease rates. The market is projecting 2.69%/year annual inflation over the next five years. […]

billboardinsider.com
Wed, Oct 26, 2022 at 9:34 PM

Permalink

In the face of an economic downturn, marketers and agency executives see OOH as a safe bet (DigiDay)

By Julian Cannon. So it’s no surprise going into the fourth quarter that they will likely add more out of home advertising to their marketing mix. Marketers and advertisers are pushing hard to capitalize on the opportunities available with Christmas and Black Friday expected to operate at full force this year, following a period of booming shopping and travel activity. […]

digiday.com
Wed, Oct 26, 2022 at 7:40 PM

Permalink

Pearl Media gets the exclusive marketing and media rights to the out-of-home media assets at Miami’s financial centre (Pearl Media)

Pearl Media re-enters the Miami Market with highly trafficked Brickell City Centre. The addition of Brickell City Centre expands Pearl’s digital footprint and focus on delivering brands more specific media buys through partnerships with some of the most sought-after mixed-use developments and OOH assets in urban core downtown markets around the country. […]

Pearl Media PR
Wed, Oct 26, 2022 at 7:21 PM

Permalink

This is the information your OOH lender wants to know (Billboard Insider)

Ken Altena, Partner, Billboard Loans, LLC. Preparation and organization are key to obtaining a loan for any project, including your next billboard. There are two kinds of information your lender wants to see: financial information and operating information. […]

billboardinsider.com
Wed, Oct 26, 2022 at 7:07 PM

Permalink

World’s smallest DOOH network has four screens but F1’s global ad audience (16:9)

Pretty much every digital OOH network operator that targets motor vehicles as their “location” has to worry about quickly getting to scale across 100s or likely 1,000s of cars and screens, but a newly announced DOOH initiative involves just two cars – albeit very high profile ones. […]

sixteen-nine.net
Wed, Oct 26, 2022 at 6:51 PM

Permalink

What is oversaturation in OOH advertising and how to tackle it (Media Update)

Inventory oversaturation is becoming a very real problem for the Out-of-Home (OOH) media industry, says Ben Harris, managing director at Tractor Outdoor. Harris adds that we're running out of space for new inventory in provinces that are typically in demand by advertisers, as well as high-footfall areas such as cities and other sought-after locations and iconic landmarks. […]

mediaupdate.co.za
Wed, Oct 26, 2022 at 6:50 PM

Permalink

Cyprus-based AI-powered DOOH platform Displayforce enters Sweden and Finland markets (Digital Signage Today)

Displayforce has partnered with Bluebell Digital, a DOOH provider, to enter the DOOH marketplace in Bluebell's home countries of Sweden and Finland, according to a press release. The Displayforce system is designed to leverage AI with the goal of optimizing performance and analytics in pDOOH campaigns in a GDPR- and CCPA-compliant way. […]

digitalsignagetoday.com
Tue, Oct 25, 2022 at 11:20 PM

Permalink

Edison Interactive, Alpine Media launch a platform where advertisers can book campaigns themselves, budgets can start with $500 (PRNewswire)

Edison Interactive launching its digital-out-of-home self-serve advertising solution to ski resorts in partnership with Alpine Media, the resort media system delivering content to chairlifts, gondolas, mobile apps, digital signs, and resort lodging. […]

Edison Interactive PR
Tue, Oct 25, 2022 at 11:16 PM

Permalink

Omnichannel ad platform Blis adds DOOH inventory from JCDecaux via programmatic platform VIOOH (VIOOH)

Blis, a company that describes itself as "the audience-first platform that doesn't rely on personal data," has integrated with VIOOH, a global digital out-of-home supply side platform, to bring JCDecaux’s premium digital out of home inventory to the Blis platform. The partnership kicks off today in the UK, with other European markets, the US and Australia to follow. […]

VIOOH
Tue, Oct 25, 2022 at 7:45 PM

Permalink

‘AdTECH: OOH – New York, An Extra Slice – a post-conference panel (Video, 26:26, Ministry of New Media via YouTube)

DailyDOOH’s editor in chief Adrian J Cotterill was joined by Beach Street Communications Founder and Managing Director, Irina Zeltser, Vistar Media's Senior Vice President, Marketing, Leslie Lee and GSTV's CEO, Sean McCaffrey. This show allows some of those who attended (the ‘Extra Slice’ panelists) to give their own thoughts on the conference and discuss key topics raised during the day. […]

youtube.com
Tue, Oct 25, 2022 at 7:28 PM

Permalink

AdTECH: OOH – New York 2022 Christian Kull, Adomni in conversation with Terrence McLaughlin, PepsiCo (Video, 22:52, Ministry of New Media via YouTube)

Christian Kull | EVP, Client Partnerships | Adomni and Terrence McLaughlin | Associate Media Manager | PepsiCo, discuss how programmatic OOH can create influential campaigns that improve performance across multiple KPIs. AdTECH: OOH – New York, Wednesday October 12, 2022. […]

youtube.com
Tue, Oct 25, 2022 at 7:25 PM

Permalink

The importance of a personal touch in OOH ad sales (Billboard Insider)

By Jim Lyke. When I finished up at Lamar, the number of active customers I had was way more than I had years ago. You’re juggling a lot more customers. […]

billboardinsider.com
Tue, Oct 25, 2022 at 7:25 PM

Permalink

Alfi, a DOOH network focused on on screens inside rideshare cars, goes under (16:9)

A digital out of home ad network start-up based on tablets in view of passengers in the rear of ride-share cars, paired with AI-based analytics, has had a messy demise. The DOOH network ALFI has ceased operations and filed for Chapter 7 bankruptcy, four years after founding and about 17 months after going public on the Nasdaq. Shares were down 82% in 2022 when the lights went off. […]

sixteen-nine.net
Tue, Oct 25, 2022 at 5:25 PM

Permalink