What is oversaturation in OOH advertising and how to tackle it (Media Update)
Inventory oversaturation is becoming a very real problem for the Out-of-Home (OOH) media industry, says Ben Harris, managing director at Tractor Outdoor. Harris adds that we're running out of space for new inventory in provinces that are typically in demand by advertisers, as well as high-footfall areas such as cities and other sought-after locations and iconic landmarks. […]
Wed, Oct 26, 2022 at 6:50 PM