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Malaysian OOH ad operator Sanctuary Billboards will use DOOHClick’s platform to manage their ads (DOOHClick)

The deal marks DoohClick’s entry into the Malaysia OOH media market following a year of expansion across Europe, South Africa and into the US. The partnership was secured by Giant Pumpkin, DoohClick’s partner in Southeast Asia. Sanctuary will use DoohClick’s platform to enhance its sales, revenue, dynamic scheduling and reporting capability across its large format roadside portfolio. […]

doohclick.com
Sun, Oct 30, 2022 at 8:37 PM

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Intersection CEO: Transit OOH ad revenue rebounds faster than the ridership (Billboard Insider)

Yesterday Billboard Insider wrote that transit ridership is growing rapidly but lags 41% from precovid levels. Intersection CEO Chris Grosso points out that it’s a mistake to equate transit ridership with out-of-home transit revenues: "Your take on the impact of transit ridership on transit plants is incorrect. Most of the revenue from a transit plant does not depend on ridership. […]

billboardinsider.com
Fri, Oct 28, 2022 at 7:46 PM

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OUTFRONT launches a feature that allows viewers to interact with its DOOH screens (OUTFRONT)

OUTFRONT QRad is a new content control capability which allows audiences to engage with ads by triggering creative changes directly on OUTFRONT's Liveboards. Active, on the go commuters can simply scan a QR code and select pre-set creative options to choose their own ad journey. […]

investor.outfrontmedia.com
Fri, Oct 28, 2022 at 1:56 PM

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Daktronics Expands “Light Mitigation Technology” To DOOH Ad Displays (16:9)

Daktronics has started marketing “light mitigating technology” that’s intended to help DOOH media companies get on the right side of municipal approvals, particularly if ... […]

sixteen-nine.net
Fri, Oct 28, 2022 at 10:34 AM

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Amazon unveils Digital Signage Ads among Its 7 new advertising features (Forbes)

By Kiri Masters. Digital Signage Ads in Amazon DSP. What it is: Digital Signage in Amazon Fresh stores, now available to purchase programmatically through the DSP. […]

forbes.com
Thu, Oct 27, 2022 at 11:41 PM

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The SignValue/Billboard Insider 2022 Out-of-Home Lender List (Billboard Insider)

Out of Home lending is a specialized form of finance. To save the time and trouble of having to educate your lender on the ins and outs of Out of Home here’s an alphabetical list of 56 Out of Home lenders compiled by SignValue and Billboard Insider. […]

billboardinsider.com
Thu, Oct 27, 2022 at 11:40 PM

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Good News and Bad News: Public Transit Ridership Growing but Down 41% from Pre-pandemic (Billboard Insider)

Billboard Insider’s Take: Not great news if you run a transit or rail out of home plant. Transit ridership is still affected by covid while driving traffic is higher than ever. Maybe work from home is impacting transit commutes. […]

billboardinsider.com
Thu, Oct 27, 2022 at 11:38 PM

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Australian OOH ad operator oOh!media launches a retail media division, reooh (oOh!media)

Launched at oOh!’s Outfront ‘23, reooh is a turnkey digital Out of Home solution enabling major retailers to build their own in store digital Out of Home networks to both promote their own products and services to customers and drive new revenues as part of a wider retail media proposition. […]

oohmedia.com.au
Thu, Oct 27, 2022 at 11:35 PM

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oOh!media releases a proprietary tool to measure OOH ad effectiveness (oOh!media)

Launched at oOh!s Outfront, POLYGRAPH measures the impact Out of Home creative executions have on actual purchase behaviour, following analysis by Quantium of 130 previous oOh! campaigns. […]

oohmedia.com.au
Thu, Oct 27, 2022 at 11:34 PM

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Branded Cities wins rights to operate indoor and outdoor advertising in Toronto’s high-profile district (Branded Cities PR)

Toronto, Canada – October 27, 2022, Branded Cities, North America’s out-of-home (OOH) company, has entered into a long-term agreement with The Well to operate the indoor and outdoor OOH assets located in the 8-acre, pedestrian-centered mixed-use, downtown Toronto destination. […]

Branded Cities PR
Thu, Oct 27, 2022 at 11:22 PM

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oOh!media says it’s ‘the only out-of-home media company in Australia with full-motion 3D anamorphic assets’ (oOh!media)

As the only Out of Home media company in Australia with full motion 3D Anamorphic assets, oOh! has partnered with leading local and international brands including Uber, BINGE, Disney and more, to deliver unmissable, attention grabbing campaigns at The Bourke and Emporium sites in Melbourne. Demand from advertisers and agencies wanting to launch immersive 3D Anamorphic brand experiences with oOh! […]

oohmedia.com.au
Thu, Oct 27, 2022 at 11:00 PM

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Amazon explains its new ad features that include Digital Signage Ads in Amazon DSP (Amazon Ads)

Digital Signage Ads in Amazon DSP, which will be available in November to eligible US advertisers via managed service, make it easier for brands to advertise within Amazon Fresh stores. With Digital Signage Ads in Amazon DSP, brands can now purchase ads programmatically, giving them more flexibility and control over where their ads are featured. […]

advertising.amazon.com
Thu, Oct 27, 2022 at 5:32 PM

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If Any Museum Was Going To Go Heavy On Tech, It Would Be MIT’s (16:9)

The Massachusetts Institute of Technology (MIT) is widely regarded as attracting many of the brightest young minds in the tech sector, so it makes ... […]

sixteen-nine.net
Thu, Oct 27, 2022 at 11:38 AM

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What Are Hoardings in Advertising? (75Media)

There’s no doubt that out-of-home (OOH) ad spending has rebounded well from the hit it endured during the coronavirus pandemic, recovering to revenues of £901 million in 2021. This trend has accelerated through 2022 as well and is expected to record total growth of 31.5% by the end of the year. […]

75media.co.uk
Thu, Oct 27, 2022 at 10:16 AM

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GRUBBRR Broadens Sports Venues Offer With Acquisition Of Mobile Ordering Platform Noble (16:9)

It should be readily apparent to digital signage companies chasing specific verticals that they’re probably going to get more traction with buyers if the ... […]

sixteen-nine.net
Thu, Oct 27, 2022 at 9:19 AM

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