Intersection CEO: Transit OOH ad revenue rebounds faster than the ridership (Billboard Insider)
Yesterday Billboard Insider wrote that transit ridership is growing rapidly but lags 41% from precovid levels. Intersection CEO Chris Grosso points out that it’s a mistake to equate transit ridership with out-of-home transit revenues: "Your take on the impact of transit ridership on transit plants is incorrect. Most of the revenue from a transit plant does not depend on ridership. […]
Fri, Oct 28, 2022 at 7:46 PM