Digital signage solutions firm Creative Realities, Inc. has tweaked its deal with a main lender to secure a $2 million term loan it says ... […]
My love-hate relationship with Orlando and particularly its main airport is shifting increasingly to affection as that big, bustling venue starts to rival Singapore’s ... […]
The ROI TGI 2022 R2 data confirms that OOH is especially good at reaching elusive young, urban, upmarket audiences. 63.1% of Irish adults recall seeing at least one form of OOH advertising in the past week, rising to 70.2% in Dublin (Index 111), 75.3% of 16-24s (Index 119) and 67.5% of ABs (Index: 108). […]
By Christa Carone. Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for every marketer to follow fans through the turnstiles. […]
All our awards are independently judged by a panel of senior representatives from end-user organisations, consultants and key industry players. Here are their choices. […]
By Brian Rappaport. The views and opinions expressed are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA. So, what exactly are these myths surrounding OOH? […]
Paris, November 3rd, 2022 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, reported its revenue for the nine months ended September 30th, 2022. […]
"... third quarter results came in as expected, with revenue growing almost 14%. Billboard revenues were up 12%, driven principally by higher yields, and transit's revenue recovery continued," said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. […]
The media provider has invested heavily in expanding its mall network with the installation of 600 ’Live Screens’ in high-traffic retail environments, augmented by a further 3,000 AdShel Live Screens on the high street. Clear Channel is investing in ever more screens to provide brands with a budget-friendly refuge from the spiraling cost of media. […]
by Allison Schiff, managing editor of AdExchanger. JCDecaux is one of the largest out-of-home (OOH) advertising companies in the world, operating nearly one billion billboards in more than 80 countries. And if any category knows what it’s like to be rocked by unforeseen events, it’s the out-of-home industry. […]
By Tatyana Woodall. Companies in the UK are collecting data from millions of phones to decide which advertisements to show on billboards in locations all around Britain, according to a new investigation by Big Brother Watch, a London-based civil liberties group known for confronting public surveillance issues. […]
Uber Taxi's DOOH campaign in Hong Kong used location-based data and a combination of advanced audience and weather targeting tool to reach key audiences via the Hivestack Demand Side Platform (DSP). The campaign was booked by Mediacom Hong Kong, via a Private Marketplace (PMP) deal through the Hivestack DSP. […]
By Tim Burrowes, founder of Mumbrella and the author of the best-selling book Media Unmade. I chat to Cathy O’Connor as she approaches the two year mark with Ooh Media. We cover a lot of ground, beginning with her reminding me that when she took the job I’d (wrongly) suggested she might find it boring, after the excitement of running Lachlan Murdoch’s radio company Nova Entertainment. […]
The agency was selected to develop and execute OOH campaigns for Krystals new premium sandwich, the “Side Chik,” and support overall brand and growth goals. Talon will use its tech platform to drive foot traffic and sales to specific restaurant locations. […]
London, UK – 3rd November 2022 - HYPERVSN has released SmartV Digital Avatar, a solution which allows 2-way interaction with a digitally rendered human avatar. It can be used in Banking, Healthcare, Edutainment and more. […]
