Raw Feed & Search

OOH ad operator Link Media grew rapidly during the third quarter of 2022 due to acquisitions (Billboard Insider)

Billboard Insider’s take: Link Media is benefiting from scale economies associated with acquisitions. Lease costs, sales commissions and employee costs are declining as a % of revenue. Link Media’s parent Boston Omaha has $38 million in cash and healthy access to the capital markets to keep Link growing. […]

billboardinsider.com
Mon, Nov 14, 2022 at 7:32 PM

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Digital signage tech provider Creative Realities reports 135% revenue growth in Q3, 2022, to $11.2 million (Globenewswire)

Reports record revenue of $11.2 million Reaffirms 2022 Revenue Guidance to Exceed $43 million Increases 2023 Revenue Guidance to at least $54 million Announces 2023 Adjusted EBITDA Guidance of 15% LOUISVILLE, Ky., Nov. 14, 2022 (GLOBE NEWSWIRE) -- Creative Realities, Inc. […]

Creative Realities
Mon, Nov 14, 2022 at 6:40 PM

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OAAA CEO recaps the ANA’s annual Masters of Marketing event (OAAA)

by Anna Bager, President & CEO OAAA. Every year, thousands of marketers flock to Florida for the ANA’s annual Masters of Marketing event to glean insight and inspiration from the world’s top CMOs and leading brands. This year’s theme “Force for Growth. […]

oaaa.org
Mon, Nov 14, 2022 at 6:38 PM

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Australian DOOH ad operator QMS wins extension of the exclusive Canberra Airport contract

Digital outdoor media company QMS has extended its exclusive long-term outdoor contract with Canberra Airport. Attracting 3.2 million* travellers a year, Canberra Airport is one of the key transport hubs in Australia and the gateway to the nation’s capital. […]

QMS
Mon, Nov 14, 2022 at 5:12 PM

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Don’t be fooled: This is what a junk DOOH market research report looks like

Dave Haynes of sixteen:nine recently wrote a piece on junk OOH/DOOH/digitalsignage reports. And here's a fresh example: It seems legit at first, but then it links to a junk report, and that erases any trust. "Global: Do consumers find digital out-of-home ads more memorable than TV ads? […]

business.yougov.com
Mon, Nov 14, 2022 at 4:50 PM

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Lamar Q3 2022 Performance at a Glance – Infographic (Billboard Insider)

SignValue has prepared an infographic summarizing Lamar’s Third Quarter 2022 performance. […]

billboardinsider.com
Mon, Nov 14, 2022 at 4:02 PM

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Executive Channel Network (ECN) becomes first European DOOH operator to start using Seedooh’s third-party verification platform

Australian DOOH campaign delivery verification provider, Seedooh, signed the first client in Europe - Executive Channel Network (ECN). The integration with ECN, a digital out-of-home office media network, will allow Seedooh to perform independent verification across all of ECN’s pan-European digital network of more than 530 locations in Germany, France and the UK. […]

Seedooh
Mon, Nov 14, 2022 at 12:14 AM

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Current trends in OOH advertising (Broadsign via Sign Media)

By Chadi Borghol, Broadsign. A go-to strategy for media buyers in recent years, third-party targeting is losing steam between the impending demise of the cookie, consumer privacy concerns, and stricter government regulation. Diminishing returns from campaigns built on the practice have brands and media buying agencies rethinking their campaign approaches. […]

signmedia.ca
Mon, Nov 14, 2022 at 12:10 AM

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Lamar CEO: We have 170,000 billboard faces and only 4,000 are digital. But those 4,000 billboards generate 30% of our revenue. (Billboard Insider)

Lamar Advertising CEO Sean Reilly did a 40-minute interview on the November 2022 Business Forum. Some things Billboard Insider learned: The very first digital billboard. We put up the very first digital billboard in 2004. […]

billboardinsider.com
Fri, Nov 11, 2022 at 6:04 PM

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Fake Digital Signage Reports Alert: Junk Industry Research Factories Out Of India (16:9)

I’ve started pointing out, via social media, when another publication that produces material about the digital signage industry happily copies and pastes “research” from ... […]

sixteen-nine.net
Fri, Nov 11, 2022 at 6:02 PM

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How to maintain your billboard structure (Billboard Insider)

Matt Schulze. How often should I inspect my billboard structures? Once a year. […]

billboardinsider.com
Fri, Nov 11, 2022 at 6:00 PM

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Submissions are now open to enter OAAA’s OBIE Awards 2023 (OBIE Awards)

Submit your entries for the 2023 OBIE Awards early entry now through December 9, 2022. Final deadline to submit your entries is December 30, 2022. The OBIE Awards honour creative excellence in out-of-home advertising. […]

obieawards.org
Fri, Nov 11, 2022 at 5:52 PM

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How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising (Hivestack via Advertising Week)

By Hector Gonzalez, Chief Revenue Officer USA & LatAm at Hivestack . Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While the date of the cookie’s demise may have been postponed, ultimately its depreciation is inevitable. […]

advertisingweek.com
Fri, Nov 11, 2022 at 5:17 PM

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Norfolk Tides LED Display System Evolves to Second Largest in MiLB (16:9)

The Norfolk Tides joined the Daktronics Experience Podcast to share the evolution of their game-day experience with LED displays. […]

blog.daktronics.com
Fri, Nov 11, 2022 at 9:53 AM

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German OOH ad operator Ströer reports revenue growth by 13% EUR 1.25b for the first 9 months of 2022 (Market Screener)

Despite the challenges to the economy stemming from the war in Ukraine, high inflation, and rising energy and consumer prices, Ströer recorded robust growth in the first nine months of 2022. This was largely attributable to its broad portfolio of customers, strong growth in DOOH, and its excellent positioning in the German advertising market. […]

marketscreener.com
Thu, Nov 10, 2022 at 7:18 PM

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