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Wednesday, November 16, 2022 Wed, Nov 16, 2022

CEO of Vistar-owned programmatic DOOH buying platform Sage+Archer pitches the benefits of digital out-of-home advertising (Exchangewire)

Diederick Ubels, CEO, Sage+Archer details how data can be used in DOOH advertising. Tech can hold a tonne of promises, but if the basics do not work we cannot even start to think about further innovation in the space as we are just debugging. I feel sometimes tech partners forget this bit and go straight for the award winning use of the infrastructure. […]

exchangewire.com
Wed, Nov 16, 2022 at 12:10 AM

Tuesday, November 15, 2022 Tue, Nov 15, 2022

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