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How to Create an Effective Outdoor Media Strategy (75Media)

There’s no doubt that out-of-home (OOH) advertising has enjoyed exceptional growth of late, especially as it recovers from the impact of the Coronavirus pandemic and its associated lockdowns. To this end, the total OOH ad spend in the UK recently peaked at £901 million, while this figure is poised to grow by a staggering 31.5% by the end of 2022. […]

75media.co.uk
Tue, Nov 22, 2022 at 11:40 AM

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San Francisco Adds Three New DOOH Display-Filled Subway Stations (16:9)

One of the things that’s always surprising when I pass through the Bay Area is how awful the subway system is, given how it ... […]

sixteen-nine.net
Tue, Nov 22, 2022 at 9:56 AM

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Anamorphic programmatic DOOH campaign comes to the V&A Waterfront in South Africa, enabled by Hivestack (Bizcommunity)

Innovocean, in partnership with Mark1, AdMakers International and Hivestack recently launched an 'anamorphic programmatic' digital out-of-home (DOOH) campaign at the V&A Waterfront for Remax of Southern Africa. […]

bizcommunity.com
Tue, Nov 22, 2022 at 12:14 AM

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JCDecaux’s guide on how to get started with programmatic DOOH advertising (Promoted via OpenMic on The Drum)

by Mark Bucknell. This article explains what goes into a brilliant brief; how to select the right technology and data partners; and how to perfect targeting, creative optimization; and measurement. Navigating the technology and data landscape. […]

thedrum.com · Promoted content
Tue, Nov 22, 2022 at 12:10 AM

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Digital out-of-home will be one of the media advertisers turn to in a soft local market in 2023 (DIGIDAY)

By Michael Bürgi. ...What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV, according to numerous media agency sources as well as Borrell & Associates, a firm that tracks local advertising in the U.S. […]

digiday.com
Mon, Nov 21, 2022 at 11:35 PM

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Boston Omaha-owned Link Media Outdoor Acquires Elevation Outdoor in Knoxville, TN

ROSWELL, Ga.--(BUSINESS WIRE)--Link Media Outdoor (“Link”) has purchased the outdoor advertising assets of Elevation Outdoor Advertising, based in Knoxville, TN. Elevation Outdoor operates over 265 billboard faces including 8 digital displays in Knoxville and East Tennessee. These assets add a geographic expansion into new territory for Link. […]

Link Media Outdoor
Mon, Nov 21, 2022 at 11:10 PM

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Aussie motorists shocked as hackers take over digital billboard with porn (Yahoo News)

The LED screen on Milton Road in Brisbane was looking normal up until 9.23am on Sunday, when it suddenly became X-rated. The operator of the billboard Goa was shocked by the "abhorrent" act, confirming it ran for 3.5 minutes before being discovered by the company and immediately shut down. […]

au.news.yahoo.com
Mon, Nov 21, 2022 at 10:24 PM

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Hacked digital billboard operated by Goa in Brisbane displays pornography for several minutes (The Guardian)

Billboard operator says it captured ‘imagery of individuals’ and passed it to Queensland police, who are now investigating. Police in Queensland are searching for hackers who they believe infiltrated a digital billboard on a busy road and configured it to display pornography for several minutes. […]

theguardian.com
Mon, Nov 21, 2022 at 10:14 PM

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Becker Boards to Pay The City of Fountain Valley $31 Million over 40 Years for Two Digital Billboards (Billboard Insider)

Last week the Fountain Valley California City Council approved by a 4-1 vote a 73 foot tall two sided digital billboard proposal by Becker Boards. The project is described starting on page 276 of the Fountain Valley November 15 City Council Agenda. Some details on the project: The sign will be on private property at 18375 Euclid Street, Fountain Valley, California just off the San Diego freeway. […]

billboardinsider.com
Mon, Nov 21, 2022 at 6:57 PM

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Broadsign’s upcoming events and recordings of past events

Webinar: How purpose-led brands win customers and stand the test of time. Wednesday, November 30th at 12pm EST. Annual Out-of-Home: NOW Conference: December 8, 2022, NEW YORK, NY. […]

broadsign.com
Mon, Nov 21, 2022 at 6:55 PM

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You need to check your OOH business account every day for fraudulent withdrawals (Billboard Insider)

One day the billboard company owner happened to look at his out of home company bank account and found an ACH debit for the disputed rent amount. The landlord had taken his company’s banking information off his last rent check and used the information to originate an electronic debit against his bank account using the Automated Clearing House network by which banks clear electronic transactions. […]

billboardinsider.com
Mon, Nov 21, 2022 at 6:52 PM

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Hivestack and Quotient connect platforms to enable global Programmatic DOOH campaigns

The partnership provides the Quotient Demand-Side Platform (DSP) access to the largest source of premium global DOOH inventory via the Hivestack Supply Side Platform (SSP) New York, USA, Montreal, Canada – November 21, 2022 – Hivestack, an independent programmatic digital out-of-home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). […]

Hivestack
Mon, Nov 21, 2022 at 6:52 PM

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DPAA December 2022 events

05 December - WE.DOOH; 07 DECEMBER: DPAA Q4 Board of Directors Meeting; 07 DECEMBER DPAA Q4 Member Meeting & Holiday Party; 13 DECEMBER Q4 Quotient Webinar. […]

dpaaglobal.com
Mon, Nov 21, 2022 at 6:50 PM

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Day 2 DSE 2022 impressions (16:9)

by Dave Haynes. Yesterday was pretty quiet on the DSE floor, so to walk 300 yards or whatever to another area put you into a hall that was darkened and best described as sensory overload. […]

sixteen-nine.net
Sun, Nov 20, 2022 at 5:57 PM

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DSE 2022 Day 1 impressions (16:9)

By Dave Haynes. The physical layout of the show and exhibitor count is indisputably smaller, but there was probably as many people as past shows. The space looked good and the people who own and run the show, Questex, do a lot of industry events and conferences and have the drill down. […]

sixteen-nine.net
Sun, Nov 20, 2022 at 5:55 PM

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