Raw Feed & Search

How metaverse will affect DOOH and advertising in general, according to Quotient (Digital Signage Today)

Norm Chait is senior director and OOH practice lead at Quotient. Q: What is the metaverse, in a nutshell, and why is it such a big deal right now? A: The metaverse doesn't refer to any one specific type of technology but is generally considered a network of universal and immersive virtual worlds. […]

digitalsignagetoday.com
Tue, Dec 6, 2022 at 12:46 PM

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Inventory from South Korea’s largest DOOH ad operator CJ CGV can now be bought programmatically via the Hivestack Supply Side Platform (SSP) (Hivestack)

CJ CGV is South Korea’s largest DOOH media owner, renowned for its outdoor screens, including the world famous K-POP LIVE venue, Seoul’s busy Gangnam area as well as Korea’s network of airports, baseball stadiums, hotels, movie theaters and shopping complexes. In addition to this, CJ CGV also owns the maximum number of screens at Samsungdong, popularly known as the “Korean Time Square”. […]

hivestack.com
Tue, Dec 6, 2022 at 12:38 PM

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DPAA Q4 Member Meeting & Holiday Party December 07, 2022 New York, NY

LOCATION: The Ainsworth - Chelsea. 122 West 26th Street, New York, NY 10001. DATE & TIME: December 7, 2022, 3:00 PM - 7:00 PM. […]

dpaaglobal.com
Tue, Dec 6, 2022 at 12:37 PM

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How cannabis regulation affects OOH advertising (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. A majority of the states now recognize the legality of some form of cannabis, whether recreational, medical, or CBD products. […]

billboardinsider.com
Mon, Dec 5, 2022 at 10:55 PM

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SMI: Cinema, outdoor, retail and auto brands drive Australia’s ongoing ad spend growth (CMO)

The latest report shows total ad demand grew 4.1 per cent in October 2022, putting the month just $3.9 million shy of the record set back in October 2017. From a category perspective, the result was triggered by a 10 per cent year-on-year jump in ad spend from the retail category, as well as the return of automotive brand advertising, up 29 per cent compared to 12 months ago. […]

cmo.com.au
Mon, Dec 5, 2022 at 10:52 PM

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JCDecaux proposes upgrade of 38 Telstra payphones on Sydney footpaths, will include DOOH ad screens (Mumbrella)

Out-of-home company JCDecaux has lodged a development plan to upsize 38 Telstra payphones around Sydney to include digital advertising signage panels with City of Sydney. The old Telstra payphones were installed in 1983, but JCDecaux’s proposed upgrade will include a digital screen at the front and third-party digital advertising signage at the rear. […]

mumbrella.com.au
Mon, Dec 5, 2022 at 10:31 PM

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First came the giant advertising screens – now it’s plus-sized payphones (The Sydney Morning Herald)

The City of Sydney is exhibiting a proposal by advertising firm JCDecaux to replace 38 Telstra payphones with “Smart City Payphone assets”, each with a large advertising screen at the rear. Unlike older phone boxes, they will have USB ports to charge mobiles, and some will offer Wi-Fi. […]

smh.com.au
Mon, Dec 5, 2022 at 4:01 PM

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Beware another junk OOH report

This report quotes some legit sources, but also some junk ones, such as Alfi, a DOOH tech startup that had been publishing fake studies before it went belly up earlier this year. So, we wouldn't trust a report like this. […]

insiderintelligence.com
Mon, Dec 5, 2022 at 3:54 PM

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Debunking the Myth of Single Digital Signage CMS Superiority (Commercial Integrator)

Managing content across increasingly complex digital signage networks is a monumental undertaking. Thankfully, there’s a content management system (CMS) for virtually any digital signage application. In fact, an expansive and growing industry has developed around the CMS function, giving rise to a host of fantastic companies. […]

commercialintegrator.com
Mon, Dec 5, 2022 at 3:52 PM

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OAAA Says Q3 2022 Year-to-Date Revenues Are on Par with Record-Breaking High in 2019, Pre-Pandemic

Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. […]

OAAA
Mon, Dec 5, 2022 at 3:42 PM

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New K-Pop Fan Mecca In Seoul Has Predictably Manic AV, Including Transparent OLED Floor (16:9)

It stands to reason that a store in central Seoul that’s focused on K-Pop groups and their fans was going to be more manic ... […]

sixteen-nine.net
Mon, Dec 5, 2022 at 9:35 AM

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Place Exchange integrates its DOOH ad inventory with The Neuron programmatic DOOH buying platform (EINNews)

Founded in 2020, The Neuron combines a programmatic DOOH DSP platform with premium global inventory, multiple data sources and live data feeds to provide fast, hyper-contextual targeting for client campaigns. […]

einnews.com
Mon, Dec 5, 2022 at 12:10 AM

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Clear Channel Outdoor CFO: “The business…really isn’t seeing a slowdown” (Billboard Insider)

Brian Coleman, CFO, Clear Channel Outdoor. I think we’re well positioned. …things look pretty good…We feel good about our liquidity position going forward…I’ve kept our liquidity balance pretty high. […]

billboardinsider.com
Sun, Dec 4, 2022 at 9:55 PM

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JCDecaux’s VIOOH adds inventory from French convenience store screen network DOOHYOULIKE to its programmatic DOOH SSP (ExchangeWire)

DOOHYOULIKE has over 2000 screens across over 1000 stores in more than 300 cities across France. The locations selected are the most profitable stores in high commercial density areas, as close as possible to where people live and work. The screens are also located close to products so they are seen at the decisive in-store moments. […]

exchangewire.com
Sat, Dec 3, 2022 at 3:48 PM

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As it enters its 10th year in operation, UK-based OOH media agency Talon rebrands as Talon International

London, UK. 30, November, 2022. Talon, the global independent out-of-home (OOH) media agency, rebrands to reflect its ambitious global expansion ambitions. […]

Talon
Sat, Dec 3, 2022 at 2:00 PM

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