By Anna Bager, president and chief executive officer at the OAAA. There is a science to the art of OOH advertising, but it all starts with embracing a growth mindset, thinking about what’s ahead and solving challenges creatively. Often, it’s the simple pivot that makes all the difference. […]
Hat Tip to Jay Leedy at Sony for pointing out … I’m not 100% sure how all this works, but here’s a very clever, ... […]
Tim Rowe of OOH Insider tells me he has launched a new, totally free OOH jobs site. It already has some listings published. […]
US billboard revenues grew 7% in the third quarter of 2022 and are 11% above where they were pre-covid. US street furniture revenues grew 5% in the third quarter of 2022 and are 7% below where they were pre-covid. US transit revenue grew 24% in the third quarter of 2022 and is 19% below pre-covid. […]
On December 6, 2022, Daktronics, Inc. disclosed that it would be unable to timely file its Quarterly Report on Form 10-Q for the period ended October 29, 2022, and that there is “substantial doubt” about the Company’s ability to continue as a going concern. […]
This is a great example of well-executed anamorphic illusion creative that shows what’s possible, but at the same time demonstrates the limitations of these ... […]
Daktronics is facing financial strains that raise questions about the company’s future, according to a new filing with the Securities and Exchange Commission. Wednesday's filing shows the Brookings-based company moved to delay its earnings reports to determine whether there’s “a substantial doubt about the company’s ability to continue as a going concern. […]
Insiders’ Take: This was to be expected. When any public company announces bad news it can expect to be sued by class action attorneys. We’ll have an update on Daktronics after they release their earnings next Tuesday. […]
YouFit gyms, a personalized and accessible gym, launched a month-to-month programmatic DOOH campaign aimed at enticing audiences to take control of their well-being across major cities in Florida. With The Neuron DSP, they were able to target hyper-local digital screens around gyms, deploying new digital creatives in a fraction of the time it takes with traditional OOH providers. […]
Rob Fletcher. Heniz's campaign used Ocean Outdoor’s LookOut technology to demonstrate how hard it is for children to focus when they go to school hungry. As passers-by approached the screens, they were able to clearly read the sentence ‘It’s harder for children to focus when they’re hungry’. […]
This is a vast, custom-curved LED video wall in a main auditorium at Mohammed VI Polytechnic University (known as UM6P), located near Marrakech, Morocco ... […]
By Jason Pollock. Vistar Media and UM conducted a study in ANZ. Applying anonymous consumer movement data to DOOH locations and ad serving times, and overlapping these unified identities with correlated anonymous website visits, successfully measured the consumer journey. […]
Most of us like to think in terms of 14,000 kiosks at Mcdonald’s and relegate small businesses to the footnotes. It’s a challenge aggregating literally tens of thousands of SMBs and dealing with an overall number literally 3X the number of Mcdonald’s. The fact is this is a small bubble tea shop in Kansas City and they have been killing it with 100-200+ orders a day through their kiosks. […]
New research from Sony Professional Displays and Solutions reveals UK and German retailers are proactively preparing for crucial trading period whilst French adopt more laissez-faire approach. Being under-cut on price by online stores is the biggest concern for retailers in Europe [1] this festive period (43%). […]
Insiders’ Take: A delay in an earnings release and a “going concern” caution is big news. You can expect to hear more on December 12th when the company releases financial statements and holds it earnings call. Daktronics provides quality hardware and software products to the OOH industry, but out of home accounted for only 26.5% of net sales in their last fiscal year. […]
