James Douglas, Co-Founder, Arthur Outdoor, LLC. I have a background in acting. Acting is all about rejection. […]
OAAA/Geopath Member - US$1,575.00. OAAA/Geopath Member Spouse/Guest - US$990.00. Advertiser/Agency/Media Buyer - US$990.00. […]
The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Hivestack Ad Server and Supply-Side Platform (SSP), is already active in Canada and will now allow for retail audio advertising inventory to be available programmatically in the United States, Mexico, and Australia for the first time. […]
by: Kaeli Gilchrist. Now, with digital customers leaving home and returning back to pre-pandemic travel and shopping behaviors, DTC brands are sailing much choppier waters when it comes to connecting with their target audiences. […]
Three big opportunities for advertisers are prominent right now: taking advantage of developments in omnichannel integrations using data to open new creative avenues applying the latest measurement techniques to gain insights about how your OOH campaigns are performing, and optimize results accordingly Seamless omnichannel integration As technology evolves, brands and agencies are leaning into sophisticated plans for implementing programmatic DOOH. […]
Highlights from the business Forum on ‘Programmatic OOH: Architecting a new future for Indian OOH’, held in Mumbai by Yahoo! in association with Media4Growth on December 14, 2022. Paul Sigaloff, said the ad business growth momentum in the region is being influenced by three megatrends: i) identity; (ii) retail media; and iii) fragmentation. […]
Taylan Siseci of agency Media Bounty argues that OOH might be losing one of its most powerful points of differentiation: its non-invasiveness. What makes OOH unique is that it’s non-intrusive. It doesn’t stop you going about your day. […]
Insider’s take: A first right of refusal will hold up in court but you may be able to avoid entering court by being very clear about when your are and are not waiving the right of first refusal if a landlord approaches you about buying land on which your billboard sits. […]
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m. It’s the biggest third-quarter for the UK outdoor sector since 2019, before the Covid-19 pandemic wrecked advertiser demand due to lockdowns in 2020 and 2021. […]
Retail Fluent, Inc., a leading retail innovation, design and décor firm, today announced the launch of its retail media network and service platform for independent and specialty grocers as well as supermarket chains. […]
I get asked a lot if I am going to CES, and my answer is consistently, “Nope.” It’s mainly consumer electronics, not commercial stuff. I went once and determined pretty quickly that while it was fun to get early glimpses of display tech that might find its way into commercial applications, it wasn’t worth the overpriced rooms and lines everywhere and for everything. […]
The roots of Austria’s Easescreen are as a AV systems integrator, but when the company looked around in the late 1990s for software to use for jobs that weren’t yet being called digital signage, there weren’t many options. […]
DOOH ad operator Branded Cities has launched their new $9-million-dollar digital spectacular located at 3 Times Square. Previously known as the Thomson Reuters digital display, the 6-screen spectacular has been renamed as “The Midtown Financial,” or “MiFi” for short, and has consolidated its digital presence into a massive 2-screen large-format design. […]
Keep up with—and get ahead of—the most significant trends in out-of-home with insights from leading voices at leading companies in the industry. Your panel: Adrian Cotterill, Editor-in-Chief, DailyDOOH; Fiona Fitzgibbon, Founder, Diversiffi Media; Autumn White, EVP Digital, Managing Partner, Horizon Media; Adam Green, SVP Strategy, Broadsign. […]
Pikasso has just completed the acquisition of four large format locations in Italy, two of which will be digitized in 2023. Pikasso is an Out-Of-Home (OOH) and Digital-Out-Of-Home (DOOH) company founded in 1986 and present in 11 countries, with a total of 13,000 advertising spaces, 450 digital screens, 73 exclusive concessions and more than 300 collaborators. […]
