Raw Feed & Search

Hivestack’s header bidding features for programmatic DOOH, explained (State of Digital Publishing)

By Mike Neal, Hivestack. The global proliferation of programmatic digital out of home (DOOH) advertising has meant media owners can integrate with an ever-growing number of supply-side platforms (SSPs). Though this has helped drive the further adoption of programmatic buying within DOOH, this rapid growth has led to fragmentation and increasingly lengthy processes. […]

stateofdigitalpublishing.com
Tue, Dec 20, 2022 at 3:17 PM

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Yahoo explains how its demand-side programmatic DOOH platform works (Acrossmedia241)

Yahoo DOOH planner: Audience Indexing. Identify the screens that index higher for audiences based on demographics, online interest, and frequently visited locations, powered by proprietary Yahoo data Rich Filters. Choose the right screens based on your campaign goals and various additional parameters (including location, SSP, screen owner, venue type, ad type, etc) Screen Pins. […]

acrossmedia241.com
Tue, Dec 20, 2022 at 3:11 PM

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The Gores Group sells operator of 30,000 DOOH screens on jukeboxes AMI to Coral Tree Partners (Businesswire)

AMI Entertainment Network (“AMI”), a leading digital jukebox business that provides tech-driven in-venue digital music and video entertainment and advertising content to the bar and restaurant industries, has been acquired by Coral Tree Partners (“Coral Tree”), a Los Angeles-based media and entertainment focused private equity firm, from The Gores Group, LLC (“The Gores Group” or “Gores”), a global investment firm. […]

Businesswire
Mon, Dec 19, 2022 at 11:50 PM

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Burkett Media sold four high-profile digital billboard faces in Dallas to Lamar (Billboard Insider)

We talked with Burkett Media founder Beau Burkett. Two new 14×48 billboards with back-to-back LED digital units on all faces. Acquired two older signs and got approval after numerous meetings and discussions with city staff and council to allow variances to demolish and rebuild. […]

billboardinsider.com
Mon, Dec 19, 2022 at 10:17 PM

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VPN provider runs a billboard campaign urging people to protect themselves while discussing Russian politics online (TechRadar)

Hide.me decided to target Russia amid a growing number of suspicious deaths linked to those questioning the war in Ukraine and the Kremlin's political views. The bold billboards, referring to speaking about Russian politics online without becoming the victim of an “accident”, have been popping up throughout London since December 13th. […]

techradar.com
Mon, Dec 19, 2022 at 10:14 PM

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Top 5 considerations for OOH media planning in 2023 (Broadsign via The Drum)

by Kayla Caticchio. Digital advertising may command a fair share of ad spend today, but 2023 is poised to usher in new changes. In the next year, advertising budgets will come under the microscope amidst rising inflation and concerns around global economic instability. […]

thedrum.com
Mon, Dec 19, 2022 at 7:01 PM

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AVIXA’s D=Sign webinars look back at 2022 (AVIXA)

By Joey Davis, Managing Editor, AVIXA. Digital displays are becoming more affordable and accessible to a wider range of consumers and audiences. In short, it's everywhere. […]

avixa.org
Mon, Dec 19, 2022 at 6:47 PM

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Michael Grace, the owner of Ace Outdoor Advertising in Shreveport, Louisiana, murdered (Billboard Insider)

Michael Grace was shot and killed last Friday. The suspected killer died in an accident fleeing the scene. Here’s the KTBS.com story and another from thecount.com. […]

billboardinsider.com
Mon, Dec 19, 2022 at 6:19 PM

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Dead-simple signage application for healthcare reduces interactive to a button pad (16:9)

There has never been a shortage of whiz-bangery offered up to make simple visual display tasks more difficult, and probably like many people in this industry, I have seen demos of screen interactions that were portrayed as seamless but in fact just added steps and complexity. […]

sixteen-nine.net
Mon, Dec 19, 2022 at 12:25 AM

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How the out-of-home resurgence will affect other channels (The Drum)

Jim Wilson is the chief executive of Talon America. Our latest BWG Talon OOH Advertising study of brand marketers and agencies revealed that industry optimism for OOH is growing and advertisers are planning on investing more in OOH in 2023: 93% of advertisers are planning to allocate 5% or more of their overall marketing budgets to OOH in 2023, and 97% are planning to allocate 5% or more in 2025. […]

thedrum.com
Mon, Dec 19, 2022 at 12:14 AM

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Samsung installs the largest indoor LED cube in Europe at Swiss Life Arena (Samsung)

Samsung Electronics recently completed the installation of an upgraded display solution in the Swiss Life Arena, making it the most modern ice hockey arena in Switzerland. The display solution modernizes the space by providing revamped hardware and software as well as technical support for the ZSC Lions and includes the largest indoor LED cube in Europe. […]

news.samsung.com
Mon, Dec 19, 2022 at 12:10 AM

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Footballer Messi gets giant tribute on Dubai landmark but it’s just a CGI job (16:9)

If you stumble on a social media post today that shows a tribute to footballer Lionel Messi on a giant roadside screen in Dubai, just be aware that it’s another variant on marketers using computer-generated graphics to fake an ad that takes over a building. […]

sixteen-nine.net
Mon, Dec 19, 2022 at 12:10 AM

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Higher Interest Rates Reduce Out-of-Home Debt Capacity (Billboard Insider)

The Fed wants to see inflation decline from the current 6-8% level down to 2% before easing rates. The increase in rates has reduced sustainable debt for out of home companies by about 1 times cashflow. Let’s assume your out of home company has cashflow (ebidta) of $100,000 and that your lender wants you to repay all your debt over 10 years while maintaining a 1.25 times debt service coverage. […]

billboardinsider.com
Sun, Dec 18, 2022 at 6:22 PM

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Point-of-care DOOH ad operator Mesmerize to install screens in CARE Pharmacies throughout the US (PRNewswire)

Mesmerize an out-of-home media company specializing in patient education at the point of care, is expanding its pharmacy network to include screens in CARE Pharmacies Cooperative locations. CARE Pharmacies Cooperative, the 2021 Regional Drug Chain of the Year, comprises over 130 locations nationwide and is expanding. […]

Mesmerize
Sun, Dec 18, 2022 at 5:36 PM

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The Canadian Out-of-home Marketing and Measurement Bureau (COMMB) launches The Canadian Out-of-Home Awards (Bloomberg)

Launching in Spring 2023, the awards  will be recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. […]

bloomberg.com
Sun, Dec 18, 2022 at 5:35 PM

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