Three things about the $93 million Clear Channel Switzerland sale which was announced yesterday. The price is OK. The sale price of 9.75 times segment cashflow is OK. […]
Motio Limited (ASX:MXO) has entered into binding terms to acquire oOh!media’s Café and Venue Digital Place Based networks for $2.35 million under a vendor financing facility provided by oOh. The two networks comprise of over 450+ locations reaching audiences in long dwell time environments. […]
The LA company that somewhat mainstreamed the use of transparent LCDs as kinda sorta but not really holographic displays has got itself an interesting ... […]
by Chris Reebie , Op-Ed Contributor. Since their inception, retail media networks have filled a huge gap. Providing advertisers a conduit to both audiences (1st party) and channels (retail sites, apps, etc.) they previously couldn’t access. […]
Predictions from Broadsign, Hivestack, VIOOH and more... Dom Kozak, head of programmatic, JCDecaux: "We"ll see some real innovation in DOOH and programmatic DOOH measurement coming from the buy side. […]
By Baek Byung-yeul. LG Display is seeking to expand into the business-to-business (B2B) sector with its transparent OLEDs as the company believes various industries such as retail, transportation, mobility, the arts and entertainment will increasingly utilize the company's new display technology in order to increase promotional effectiveness and user convenience, the display maker said Thursday. […]
James Douglas, Co-Founder, Arthur Outdoor, LLC. The "mom test" for restricting ads. Did we refuse ads? […]
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") has entered into a definitive agreement to sell its business in Switzerland to Goldbach Group AG, an affiliate of TX Group AG, for CHF 86.0 million, or US$ 92.7 million1. […]
by Rodolfo Queiroz. When you think of New Year’s Eve, you think of Times Square in New York City. The two things have been synonymous since 1907, when the first Times Square ball drop took place. […]
By Jenna Cason. Marketers using OOH spent an average of $248,040 over the past 12 months. During that same period, their OOH advertising generated $402,252 in revenue. […]
Kayla Caticchio and Rob Cote. Around the world, several social, cultural, and political moments shaped the year - many of which were highlighted by out-of-home displays that brought people together. Let’s take a trip down memory lane with a roundup of our favourite OOH and billboard ads of 2022. […]
By Jason Pollock. SMI (Standard Media Index) numbers for October showed outdoor ad spend up 51% year-on-year to be back above the $100 million mark. Tim Murphy, chief sales officer at oOh!media: “With fewer disruptions and no lockdowns, we’ve seen a strong uplift in audiences returning to outdoor environments throughout 2022. […]
In a report on China’s reopening, Florian Rotberg, managing director of digital signage consultancy invidis, noted that the lifting of zero-Covid policies is already having an impact. “Board members and managing directors of Chinese suppliers in the digital signage industry have been back in Europe for the first time in three years. […]
This is what LG says is the largest transparent LED film installation in Europe, running atop a set of windows at the entry to the Wales Millennium Centre in Cardiff, the main arts center for that country. I couldn’t find much on the way of detail, but you can see both the impact and the challenges of this tech from the video below. […]
By Maggie McIntyre. The metaverse is a tech buzzword that almost everybody has heard, but what actually is it? Another version of the Internet? […]
