Infographic: Survey conducted by Universal McCann’s AdScience shows data-driven DOOH campaigns are more effective than standard DOOH ads (Awarion)

First announced in the IAB Turkey DOOH Webinar held in October 2022, the research conducted on 200 participants shows the power of dynamic creative in DOOH. Conducted with the support of Universal McCann’s AdScience team and commissioned by Awarion, the research used videos of actual campaigns as materials when asking the questions to sample. […]